Brightside, is a firm focused on Omni Channel solutions for our Brand Partners. We are redefining the agency/ brokerage approach. Working with suppliers to build relationships with merchants and grow their brands. We work and collaborate with our Partners to build their brands and connect them to the best retailers in the world. With over 25 years of experience, we help companies move faster, and smarter and deliver outstanding results.

Obtaining and developing brand partnerships and marketing plans with the worlds first automated wet cat food feeder. Will provide excellent nutritional value to the pet and superior ease of use for their pet parents along with unprecedented technology available to them via apps for both iOS and Android devices.

Responsible for connecting brands with the merchants at Walmart, Sam’s Club, Costco, and other retailers. Connecting brands into several new categories in food, pet, infants, bakery (fresh and sweet baked goods), convenience stores, celebration, and several Hardlines categories, and private brand opportunities in food and consumables. Responsible for large, medium, and developing brands. Started with Kreative Sales and Marketing. They were acquired by The Stable in 2020. The Stable was acquired by Accenture Song in 2022.

Responsible for the Walmart, Sam’s, and Walmart International business in all categories (food, consumables, and infant products). Added 5 rotations and ISB’s to the Sam’s Club business. Added a snack item to all clubs as an active item. Grew item count in 8 categories at Walmart and Sam’s Club. Moved the office to a new location while managing the entire Walmart Inc ($350mm) business with 1 replenishment Director and support from the Home Office Brand and Operation teams.

Focused on driving revenue in the bicycle, e-bike, and cooler categories. Full P&L accountability for US operations including financial supply chain, marketing, and relationship metrics. Established and expanded relationships with key customers and identify potential customers, expanding the business into additional channels. Oversee 5 direct reports including coaching, feedback, and goal setting ensuring strong performance. Increased sales in 2014 and decreased lead times with system upgrades and changes within the warehouse.Developed an IBD-level brand in the USA and Asia. Built the USA business direct to consumer. Responsible for the Website build-out, operation, and marketing. Sponsored the Tour of Utah with a custom carbon road bike and traveled to the start/finish of each stage to market the brand. Grew the Asian business to 350 dealers in a 3-year time frame. Opened Rider-friendly demo centers where our bikes were displayed and could be demonstrated and purchased.

Managed the baby consumables sector, with full P&L for that line, and relationship development with strategic external partners including suppliers and prospective suppliers. Supervised 3 buyers and a cross-functional team. Responsible for several different product categories: ‘diaper, formula, wipes and toiletries’ as a Senior Buyer, ‘bath tissue, paper towel, napkin, household cleaners, and all-purpose cleaners business’ and ‘shave, grooming and deodorant’ business.Oversaw financials and customer service for the business category. Built and executed budgets for categories and suppliers, selected assortments, and in-store layout adjacencies. In partnership with Marketing, I also developed and implemented marketing strategies. Worked with suppliers and logistics to increase market share, launch new products, and increase sales. Recognized as Buyer of the Year in 1999, 2000 2004, and 2006.Able to grow the profit, increase market share, and work closely with a cross-functional team, enhancing the customer shopping experience with a new in-store layout for the department.

We started this company to bring healthier options to our Fans. Found investors to start the company. Formulated the products. Worked with a company to mix the products. Full P & L responsibility. Put together documents to Franchise the business. Responsible for the day-to-day sales and operations.