CORE RESPONSIBILITIES- Brand Development- Team Leadership- Campaign Development- Agency Collaboration- Project Management- Web Design- Production ManagementKEY CLIENTS- Bent Gate: Developed a strategic marketing catalog for Bent Gate, an outdoor retailer, incorporating the “Sick Days” campaign to promote new winter gear, drive social engagement through 15 weeks of giveaways, and generate buy-in from vendors while raising awareness via alpine and skiing magazine inserts.- Powerhouse Gym: Led a brand pivot for Powerhouse Gym, evolving its visual identity to appeal to weekend athletes while retaining its legacy aesthetic by minimizing the iconic logo and refining the brand voice; developed targeted ads for class promotions and memberships, resulting in increased member retention and new sign-ups. - Stack Infrastructure: Directed brand development for Stack Infrastructure’s global expansion into APAC and EMEA, as Creative Director, creating brand standards and a new website from a preexisting identity in partnership with outside contractors.- Additional Clients: Served dozens of additional clients with large-scale and smaller creative/brand projects including brands such as Børn Shoes, Cocona 37.5, Symmetry 360, Teton Waters Ranch, Devil’s Thumb. Clients: Bent Gate, Børn Shoes, Cocona 37.5, Corona Insights, Janus, Symmetry 360, Teton Waters Ranch, Devil’s Thumb, Stack Infrastructure, Gainsight

CORE RESPONSIBILITIES- Campaign Management- Presentations- Leadership- Strategic Planning- Talent Development- Project Collaboration- Social Strategy- Media Channels- Production Oversight- Process DesignKEY CLIENTS & SUCCESSES- Colorado Department of Transportation: Developed the “Beware of the Beltless” campaign for CDOT, focusing on the increased risk posed by unbuckled passengers, incorporating naming, brand identity, broadcast, ambient, and OOH strategies; achieved a 2.5% increase in seat belt usage in 2018 after three years of decline, with widespread media coverage.- Colorado Department of Health Services: Led the “Lift the Label” campaign for CDHS, interviewing survivors to address the stigma surrounding opioid addiction; generated 379 million impressions, over $1 million in earned media value, and was recognized by the American Journal of Public Health as a model for reducing stigma in public health communications.- Colorado Department of Health Services (Part 2. Ambient): Led a Recovery Cards initiative for CDHS as part of the Lift the Label campaign, using greeting cards to create connections and support those recovering from addiction; the campaign’s success led to over 10,000 cards ordered within the first week, reaching all 50 states and requiring immediate reprints due to high demand.- Additional Clients: Supported clients including Cateye, Delta Dental, Coloradans Against Auto Theft, and other state agencies.

CORE RESPONSIBILITIES- Art Direction- Pitches & Campaigns- Design DirectionKEY CLIENTS- The North Face: Played a role in art direction for The North Face, collaborating on brand maintenance and design for a global leader in outdoor and lifestyle apparel; supported the brand’s extensive integrated media presence, corporate website, and retail operations, ensuring consistent design across hundreds of thousands of SKUs.-Oakley: Designed a distinctive “Pandora’s Box” PR package for Oakley’s 2012 Summer Olympics promo, featuring Radar Lock Sunglasses with interchangeable lenses and integrated digital press materials; created to enhance media coverage and showcase the product’s versatility to industry professionals.- Additional Clients: Also worked closely with Calaway Golf, Head Ski, and PowerShares.

Designing web sites, corporate identities, annual reports for a variety of clients.