Reinforce and increase brand awareness, educate consumer about key brand attributes, create a positive association between experience and brand.

Engage and educate customers on the brand and products at events and festivals Broad knowledge setting up booths, tastings and samplings.Interacting with customers and doing product giveaways.

Assignments:Miss Hispanidad 2002 CompetitionHillary’s creations fashion showJuicy Soulja fashion showSherbano fashion showChaand Raat fashion show Naseeb Wedding affair fashion showFeatured on Image Canada - South Asian MagazineShehlaaz Exclusive fashion showZarish make-up artist print adDesigns by Sahar print adMexican Consulate General in Toronto promotional model200th Anniversary Mexican Independence promotional modelThe Art of Fashion 2010 design competition promotional modelHome Depot 2011 print campaignIntel 2011 print campainShumaila Azeem - Thak music video

Act as liaison between meeting professionals/catering customers and all operating departments to ensure a high standard of organization and guest service throughout all convention and banquet meeting areas. Duties and Responsibilities• Proactively monitors customer functions, spending 95% of each day interacting with meeting professionals and their attendees to ensure customer satisfaction.• Reviews all relevant written communications (Group Resumes, Daily Event Lists, Banquet Event Orders, etc) and verifies accuracy of room sets.• Meets with Meeting Professionals/Catering Customers prior to the start of the first event to verify meeting specifications and establish communication method.• Remains accessible to Meeting Professionals/Catering Customers throughout assigned functions.• Continually inspects for cleanliness and maintenance of all function space, public areas and banquet areas. • Coordinates with all operating departments to ensure top product quality.• Communicates any event changes in a timely manner to relevant operating departments and to the Convention/Catering Manager responsible for the group.• Assures compliance with all Marriott safety standardsSupportive Functions• Provides daily support to the Meeting and Events Managers and Banquet Managers to ensure effective operation of either department, or any other supportive functions based upon the requirements of the hotel guest needs and expectations.

Host, Outlet Supervisor, Food & Beverage Event Co coordinatorExecutive Assistant to the Food & Beverage DirectorResponsible for the flow of the restaurant in regards to service standards and the satisfaction of the guests and associates Team Leader for the Food & Beverage Outlets including a full dining restaurant, lobby lounge, coffee bar and room service in absence of Food & Beverage ManagersCo-ordinator of the Westin Festive Season, Easter and Mother’s Day events since 2007Awarded Brand Champion of December 2010Awarded Brand Champion of May 2014

Worked with production team to create and execute fashion and music eventsOversaw all aspects of the events including casting, securing locations, budgeting, scheduling and logisticsOrganized and lead tone meetings and rehearsals Accountable for overall quality of event productionResponsible of media coverage