Refocusing 35 years of diversified experience as a Sales and Marketing professional into duties as a licensed Realtor to provide effective and exceptional service to anyone interested in buying or selling real estate throughout the beautiful Coachella Valley. From first time buyers to seasoned purchasers and investors, George has the experience and knowledge to make the process a positive and rewarding experience.

Utilize customer feedback from their sales and vacation experience efficiently and effectively to maintain a closing ratio exceeding 25% on exit package of Starwood Preferred Guest loyalty travel program.

Researched markets, prospected and recruited general dentists and specialists for Mexico based provider directory.Created effective sales and marketing tools to promote this one of a kind dental provider network for key insurance clients including Aetna, Guardian, Cigna and Metlife.Initiated and built strong relationships with providers by delivering first rate customer service and follow through.Personally grew provider network by 26% in 12 months with an above average closing ratio of 32%

Consistent Top 5 Producer on a sales team of 30 Sales Executives. Maintained an above average closing ratio higher than 20% on sales opportunities to new owners.Awarded Eagle Designation for highest customer satisfaction scores in the company.Fostered strong relationships with new clients by providing first-rate follow up service. This resulted in 35% closing ratio on repeat sales to returning customers.

Providing affordable advertising, marketing and IT solutions to small businesses. Services focusing on digital mediums such as internet and mobile marketing to positively impact sales and revenue quickly. Excelled at leveraging extensive traditional advertising media experience to the effective application of digital media strategies.

Recruited partners with strategic skill sets to acquire, manage and grow a $10 million private equity real estate portfolio.Served as principle marketing strategist responsible for generating corporate sales and rental revenues.Performed asset valuation and forecasted cost/revenue projections for residential real estate development projects in six markets.

Managed and trained sales teams for three bay area television stations in strategic sales and account management strategies.Sales teams increased sales by 28% year to year 2003/2004 representing sales growth greater than 200% of the annual market average.Worked effectively with senior leadership team and counterparts at NBC sister station in San Francisco to create synergistic sales growth opportunities in key accounts and key ad agencies resulting in 25% larger share of station advertising buys.

Promoted from Sales Executive to National Sales Manager in the first month of employment.Promoted again after nine months to manage National Sales responsibilities for two additional Northern California stations.Quickly developed strong relationships with Senior Planners and Buyers at key advertising agencies. This resulted in sales increases of 25% year to year 2000/2001 by major advertisers such as Bank of America, Wells Fargo, GM, Sears and Chrysler. Top producing National Sales Manager in 14 station network 2001, 2002 and 2003.

Responsible for selling integrated marketing/advertising campaigns to retail customers and advertising agency decision makers. Partnered with sister station representatives to market multi-station on-air promotional packages.

Focused on new business development in the retail business segment. Promoted within sixty days to manage and grow advertising agency business for an expanding Sacramento market. Played a key roll in the development of a formalized sales training program for new Sales Representatives.

Responsible for new business development of retail sales to Spanish Market advertisers.Maintained a closing ratio above 20%Generated sales in excess of $200,000 first six months in the industry.

Promoted from small group to large group Account Executive after just six months of employment, managing 50% of large group business and some of the largest insurance brokers and health benefit consulting companies in Northern California.Directed account management team in the day to day activities of new accounts ranging from 50 to 10,000 employees.Built strong relationships with decision makers at key insurance and benefit consulting firms including Towers Perrin, William Mercer, Woodruff-Sawyer, Keenan and Associates and the Segal Company to ensure inclusion in the proposal process when their large clients renewed benefits. Responsible for processing and fulfillment of highly technical proposal requests typical of very large groups.Top three producer in overall sales 1995, 1996 and 1997.

Recruited to develop the company’s book of business in the Taft-Hartley labor union segment.Capitalized on personal relationships with key decision makers of various labor groups providing the opportunity to have Managed Benefits Alliance offered as part of the employee benefit packages for several union groups including Northern California Bakery Drivers and the Northern California Teamsters.Exceeded sales projections by 525% in 1994.Exceptional growth that year contributed to the acquisition of MBA by competitor Oral Health Services in 1995.

Directly responsible for the expansion and significant growth of Denticare into Northern California.Opened the company’s office in the market and was responsible for all sales and account management. Generated more than $4 million in revenue in the first year of operations.Worked closely with provider recruitment team to augment the Northern California provider network fulfilling key account needs which also provided the opportunity to implement a unique hybrid capitated/indemnified dental program which provided the Denticare with a competitive advantage. Headed statewide labor union sales initiative. Established important relationships with key decision makers in the labor industry that resulted in the sale of five of the company’s top 10 accounts including the City and County of San Francisco with 34,000 employees, the Baker Confectionary and Tobacco Workers Union (So Cal) with 12,000 employees and the Northern California Bakery Drivers with 9,000 employees.Built strong relationships with decision makers at key insurance and benefit consulting firms including Rael&Letson, Towers Perrin and Southwest Administrators which aided greatly in the account management and servicing process.Significant Northern California sales and the relationships I was able to leverage, led directly to the acquisition of Denticare by Foundation Health systems, who was looking for a vehicle to enter the San Francisco market from the Sacramento Valley in 1993.

Recruited from Xerox Sales to contribute to the growth of the first DMO (prepaid) program in the country. Targeted large group clients including unions, associations and trusts. Developed and fostered strong relationships with more than 100 brokerage agencies and employee benefit consultants who provided more than 75 group quote request per month. This resulted in the sale of 10 to 15 groups per month representing 500 to 600 new plan members and over $1 million in revenue per year.

Specialized in training new Sales Team customers on all Xerox reprographic and memory writer products. First person at Xerox Corporation nationally to be offered this traditional non-paying internship position on a salary basis.