Grace Lee Email & Phone Number

Spearheaded the creation and execution of the GTM strategy for the seasonal launch of Madden NFL 25 Mobile, aligning marketing efforts with key product milestones to maximize user acquisition, engagement, and retention.Developed and executed multi-channel marketing campaigns, driving visibility and engagement for the Madden NFL 25 Mobile launch. Managed.

Toronto, Ontario, Canada

Managed a team of direct reports for the product marketing team dedicated to Studio-in-a-Box, Wildlife Studio’s new games initiative supporting 9 affiliate studios, all with new games in development.Designed and managed multiple go-to-market plans for all phases of development including Alpha, Beta/Soft Launch, and Global Launch.Collaborated with.

First dedicated PMM to the Studio-in-a-Box initiative, Wildlife Studios’ new game development and publishing platform. Leveraged market research and consumer insights to define product positioning and market fit to drive product and brand design for two new games in development.Created and managed full-funnel testing framework for Alpha and Beta tests for.

Toronto, Ontario, Canada

Defined quarterly OKRs and managed large-scale marketing budgets for the Words With Friends franchise reporting into the Director of Product Marketing.Analyzed marketing program performance to identify opportunities for optimization, making recommendations to continually refine strategies around acquisition, engagement, and retention of users.Tracked and.

Toronto, Ontario, Canada

Worked cross-functionally with Product, Direct Sales, Legal, Partnerships, Creative, Cross Promotion, and User Acquisition to create and execute on full-funnel marketing strategies for the Words With Friends franchise.Owned creative strategy for paid user acquisition through leveraging market research and A/B testing on a per-network basis.Planned and.

Victoria, British Columbia

Managed a team of direct reports across social, lifecycle, and creative production.Successfully managed diverse marketing channels, overseeing paid and organic strategies for 5 titles, including UA, re-engagement, email, push, social, ASO, and SEO.Managed six-figure marketing budgets, optimizing campaigns and conducting creative testing across multiple ad.

Toronto, Canada Area

Supported product team initiatives through developing and executing on marketing plans for feature launches and LiveOps events. Planned, managed and executed first live activation eSports event for Words With Friends: Wordie Games at the San Francisco HQ to drive brand awareness and DAU.Wrote briefs for internal and external creative agencies for all Words.

Waterloo, Ontario

Ottawa, Ontario