Greg Larson

Greg Larson Email and Phone Number

VP and GM Japan Customer Business Unit @ HARMAN International
Howell, MI, US
Greg Larson's Location
Howell, Michigan, United States, United States
Greg Larson's Contact Details

Greg Larson work email

Greg Larson personal email

n/a
About Greg Larson

Executive level management with over 20 years of Tier 1 Automotive experience focused on design/development and sales of Infotainment, Telematics, Cloud based support, and Audio, to create the most advanced in-car electronic systems on the road today. Extensive experience with in-vehicle electronics from design and sales to manufacturing and distribution. Adept in analyzing market trends for emerging multimedia technologies and the creation of unique business/program road-map strategies. Strong sales mind with verified success in winning new business and product life-cycle management. Have successfully managed programs in excess of $400 Million annually, responsible for negotiating and closing over $4.5 Billion worth of automotive business awards.A self-motivating performer that understands how to sell a “vision” then follow-through on the delivery of that vision.Key Areas of Expertise: Infotainment, Telematics, Audio technologies, New Business Development, Product Life Cycle Management, New Program Launch, Staff Development and Leadership, Category Management, Contract Negotiations, Solution Based Selling Strategies, Revenue and Profit Growth.

Greg Larson's Current Company Details
HARMAN International

Harman International

View
VP and GM Japan Customer Business Unit
Howell, MI, US
Website:
harman.com
Employees:
28260
Greg Larson Work Experience Details
  • Harman International
    Vp And Gm Japan Customer Business Unit
    Harman International
    Howell, Mi, Us
  • Harman International
    Vp / Gm Japan Customer Business Unit
    Harman International Jan 2022 - Present
    Stamford, Connecticut, Us
  • Harman/Becker Automotive Systems
    Senior Director Global Accounts
    Harman/Becker Automotive Systems Jan 2012 - Dec 2021
    Farmington Hills, Michigan, Us
    Senior Director Global Sales responsible for all new business development for Infotainment, ADAS, Telematics, and cloud based network projects. Additional responsibilities include, general management of all ongoing programs, creating post-SOP revenue channels to support existing business models. Managing teams who's priorities include strategic business development to secure future contracts that sync with corporate technology road maps. Including multiple global RFI, and RFQ teams to successfully secure new business. Active supporting role for US and EU RFQ teams working with global OEM customers.Key Projects:Successfully secured, developed, and launched Subaru Gen 3.0 / 3.1 Global Infotainment program for all Subaru vehicles and platforms globally.Implemented and managed all Toyota Entune Post-SOP activities including the launch of the 2.0 program and ongoing Entune updates. Business awards for Bespoke Generation II and Gen III Infotainment program for all Scion vehicles.
  • Harman/Becker Automotive Systems
    Account Manager : Toyota/Lexus
    Harman/Becker Automotive Systems Oct 2010 - Jan 2012
    Farmington Hills, Michigan, Us
    Account manager for Toyota / Lexus in North America for all Infotainment and Audio cross-carline programs. Responsible for managing existing business within Toyota, while identifying areas to leverage sales and maximize positive revenue opportunities. Extensive relationship building with Toyota regional offices, product planning and marketing groups. Additional responsibilities included managing of new product launch, and in-field support teams.Key Projects:Developed and created launch and sales/marketing programs for Toyota Entune, and Navigation infotainment releases. Responsible for national training group to educate Toyota regional offices and key dealers on sales strategies in support of the Entune launch.Created and implemented launch materials and messaging to support new HARMAN audio technologies, JBL Green Edge for Toyota, Mark Levinson HiE technology for Lexus. Led working groups with Toyota University to create internal training campaigns used nationally for program launches.
  • Robert Bosch Gmbh
    Eastern Us Regional Manager : Automotive In Cabin Electronics
    Robert Bosch Gmbh Jan 2006 - Dec 2008
    Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De
    Automotive Electronics : Audio / Navigation technologiesHead UnitsSpeakersAmplifiersNavigation
  • Robert Bosch Gmbh
    Midwest Division Manager : Automotive In Cabin Electronics
    Robert Bosch Gmbh Dec 2004 - Dec 2005
    Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De
    Automotive Electronics : Audio / Navigation Technologies
  • Robert Bosch Gmbh
    National Training Manager : Automotive Electronics
    Robert Bosch Gmbh Oct 2002 - Dec 2004
    Gerlingen-Schillerhöhe, Baden-Wuerttemberg, De
    Automotive Electronics : Audio / Navigation technologies
  • Circuit City
    Market Manager : Chicago
    Circuit City Apr 1996 - Oct 2002
    Us

Greg Larson Skills

Automotive Product Development Automotive Electronics Cross Functional Team Leadership New Business Development Sales Vehicles Product Marketing Manufacturing Program Management Management Leadership Electronics Consumer Electronics Product Launch Engineering Competitive Analysis Product Management Telematics Continuous Improvement Sales Management Business Development Embedded Systems Embedded Software

Greg Larson Education Details

  • Iese Business School
    Iese Business School
    Executive Business
  • Eastern Michigan University
    Eastern Michigan University
    Biochemistry
  • Western Michigan University
    Western Michigan University
    Behavioral Psychology

Frequently Asked Questions about Greg Larson

What company does Greg Larson work for?

Greg Larson works for Harman International

What is Greg Larson's role at the current company?

Greg Larson's current role is VP and GM Japan Customer Business Unit.

What is Greg Larson's email address?

Greg Larson's email address is gr****@****let.com

What schools did Greg Larson attend?

Greg Larson attended Iese Business School, Eastern Michigan University, Western Michigan University.

What skills is Greg Larson known for?

Greg Larson has skills like Automotive, Product Development, Automotive Electronics, Cross Functional Team Leadership, New Business Development, Sales, Vehicles, Product Marketing, Manufacturing, Program Management, Management, Leadership.

Who are Greg Larson's colleagues?

Greg Larson's colleagues are Eszter Jobban, Kevin Loa, Ashwini Masti Y N, Beth Belt, Kata Kremó, Gianni S., An Nguyen.

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