Gonçalo Rocha Email & Phone Number

Lisbon, Portugal

Lisbon Metropolitan Area

Responsible to lead the department and guide senior managers/C-Level on go-to-market global strategies based on data analysis and market research. Main tasks:- Control of P&L with direct report to CPO (Chief Product Officer);- Deliver market insight reports based on market research and analysis to help sales, marketing and product team to influence yearly a $200M+ sales' pipeline;- Deliver market forecast and trend report to C-level to cope with shareholders' requests;- Guide product roadmap and go-to-market strategies based on market data;- Coordinate multi-disciplinary team to deliver product data insights of global reference projects using PBI dashboards- Participate and bring market insights from aviation industry events worldwide;

Lisboa, Portugal

Organize, provide and guarantee that information is fact-based and flows throughout the entire organization related to current market landscape, products, competition, trends and forecasts. The ultimate goals are in providing market fundamentals for better decision-making and guiding the company on medium and long-term strategies.

Lisboa E Região, Portugal

Part of AON D&A busines unit, I was responsible to lead a loyalty service (Inspiring Benefits) for +80 companies in Portugal with +50% revenue YoY.- Team leadership: Inspiring an 8 people team to deliver high-quality service for clients; - Financial analysis: P&L controlling with direct report to Deputy CEO;- Market Intel: bring data to guide medium/long-term business strategy;- Business Development: identify new/up/cross-selling opportunities in coordination with other business units. Main focus on financial and retail sectors;- Customer management: all-hears for critics, suggestions and improvements.

Madrid E Região, Espanha

- Assisting market development with corporate presentations and business cases to deliver to HR and Marketing decisors;- Assisting clients on service implementations (APIs, GDPR compliance, functionalities documents)- Product management with IT department weekly meetings for feedback collection and introduction of improvements on user experience;- Daily support to corporate clients mostly on KPI analysis, data interpretation and email-marketing plans to increment user interactions;- Digital campaigns negotiation with B2C brands (fixed fees, CPL, CPC and CPA) and monthly metrics’ report;- Execution of BTL marketing actions to target corporate markets such as HR fairs’ organization and articles' publication on specialized magazines.

Madrid E Região, Espanha

- Brand assistant for President/Galbani;- Negotiation with providers for visibility's material as a POS trade marketing strategy;- Back-up assistance in the budget 's creation for Galbani Brand;- Daily use of Kantar and Nielsen's data, commercial sheet elaboration as a controlling tool for promotions;- Managing products' assortment negotiated from Trade Marketing Department.

Leiria, Portugal

Coimbra E Região, Portugal

As an R&D Manager, it was required a constant benchmarking, CRM implementation and internal/external standards working processes in every department of the company even whether working in our own projects or for the client.

Postgraduate Program, Marketing Intelligence

Taking business to the next digital level! Main Areas: Business Intelligence, Digital Marketing, Consumer Behaviour and CRM Analytics.

Corporate Finance Essentials (Coursera), Finanças

Foundations Of E-Commerce (Coursera), E-Commerce

Master'S Degree, Business, Management, Marketing, And Related Support Services

Licenciatura, Economia

Licenciatura, Economia