Gerardo Rodriguez Email & Phone Number

Managing the growth and expansion of a marketing program with an impact on both direct and indirect sales. Responsible for supporting sales teams, cross-functional teams and programs to ensure operational delivery of digital initiatives.

New Jersey, United States

Coordinate short-term and recurring monthly project deliverables for multiple clients in the educational, manufacturing, and search industries by managing resources, project plans, timelines, and cross-functional communications between teams in an agency setting.- Collaborated with upper management in streamlining operational processes and implementing.

Parsippany, NJ

• Managed 4 customer projects to generate $100K over 2 years, including platform development, legal documentation, and process optimization for customer acquisition and retention.
• Led a "Go to Market" deployment of a commercial market program that had month-over-month growth and replaced an out-of-date business component within the first year, establishing required cross-departmental.
• Assumed an Assistant Scrum Master role in an enterprise project, rebranding commercial product line in 6 months instead of 3 years previously, which set the standard for rebranding efforts.
• Directed Business Initiative Pillar of the Latino Employee Resource Group by expanding the group to 3 locations outside of corporate office creating a precedent for the inclusion of all employees, including hourly.

Parsippany, NJ

• Maintained vendor relationships and reviewed work being conducted by external parties.
• Coordinated 2 value-added vendor enhancements and added features for in-house weather platform that was used for price increase and program enrollment expansion by an additional 10%.

• Informed and enrolled Hispanic customers into certification programs, premiere programs, and pushed to develop Quebec Market.
• Became first French speaking representative catering to the French-Canadian market, supporting external sales by providing 50+ leads and signing up new dealership customers to increase market share.

• Supported commercial project manager in day-to-day activities, handling reporting that impacted new product development and product discontinuation, product launches, and customer marketing.
• Analyzed, prepared, and presented 20+ product sales reports in US and Canada where management determined 2 new product expansions that better utilized plant locations for distribution across the country.

• Handled 3 accounts with 95% first call resolution to reduce need for additional new hires.

• Supervised small team of 3 for 100+ foreign customer enrollment into sales network and gave company access to new accounts.

Master'S Degree, International Business

Bachelor Of Science (B.S.), Business Administration; Concentration: International Business

Bachelor Of Arts (B.A.), French Culture; Concentration: Translation