Andrea Groom, M.S., Apr Email & Phone Number

Kalamazoo, MI, US

Helena, MT

• Lead the public relations & marketing team with responsibility for the organization’s corporate communications, marketing, community relations and employee engagement initiatives
• Advise board members and executives on crisis communications strategy and messaging for litigation and other issues
• Cultivate relationships with key stakeholders including media, community leaders, legislators and public officials
• Craft executive messaging and thought leadership, and serve as speechwriter for the chief executive officer
• Lead media and community relations, and serve as Public Information Officer (PIO) and organizational spokesperson

Helena, Montana, United States

• Oversee the public relations, marketing and human resources teams, strategies and overall execution
• Lead organizational communication, crisis and legal communication, media relations and reputation management
• Develop corporate and executive messaging, including speechwriting for the chief executive officer
• Lead media and community relations, and serve as Public Information Officer (PIO) and organizational spokesperson
• Led the HR restructuring and development of the organization’s People First initiative to improve employee experience

Helena, MT

Helena, Montana, United States

Helena, Montana, United States

Zeeland, MI

• Managed global corporate communications and multi-channel strategy for the company’s corporate social responsibility, investor relations, M&A, litigation, employee engagement, DEIB, and philanthropic communications
• Developed corporate and executive messaging, including speechwriting for the chief executive officer
• Managed media, investor and political communications, and served as company spokesperson
• Led crisis communications and reputation management, and served on the Global Crisis Response Team
• Worked closely with marketing and digital teams to support tradeshow events and product launches

Omaha, NE

• Managed the full-service advertising agency’s public relations division and served as partner on the executive team
• Provided strategic counsel to clients for brand and digital communications, media relations and crisis communications
• Tripled public relations division revenues and grew the department over three years through new business acquisition
• Led the national media/digital campaign for Mutual of Omaha’s Wild Kingdom’s 50th anniversary and launch of new online TV series, and managed national TV network appearances for show stars Jim Fowler and Peter Gros
• Managed “Distracted Driving” public information campaign and launch of statewide transportation safety coalition

Greater Omaha Area

Omaha, NE

Instructor for the 300-level, 3-credit Principles of Public Relations course (Journalism 3230)

Omaha, NE

Greater Grand Rapids, Michigan Area

• Provided strategic communications counsel, managed major media announcements and planned a variety of stakeholder and signature events for organizations including the Van Andel Institute, University of Michigan Health.
• Handled major media announcements, event planning and speechwriting for Amway’s Van Andel and DeVos families, including philanthropic investments, new business ventures and event appearances
• Led the PR and event management teams for the grand opening of the JW Marriott Grand Rapids, resulting in hundreds of media placements including TODAY show and Good Morning America
• Led the agency’s event management practice, expanded the event service offerings and increased agency revenues

Greater Grand Rapids, Michigan Area

Greater Grand Rapids, Michigan Area

Greater Grand Rapids, Michigan Area

Planned and executed a series of special events to raise awareness of the School’s tenth anniversaryLaunched an electronic newsletter by cultivating a database, designing a template and developing contentServed as a liaison with Institutional Marketing to create and distribute promotional materials for School eventsCommissioned a survey of regional.

Greater Grand Rapids, Michigan Area

Managed all media relations, advertising, community relations, marketing and internal communicationsProduced the internal newsletter and marketing collateral, and contributed to the external newsletter Successfully managed the design and launch of a new website and CMS. Planned, prospected and coordinated donation drives and community partnership initiatives

Lansing, Michigan Area

Managed private and government sector client accounts and helped develop public relations strategiesOrganized press conferences for the Office of Highway Safety Planning’s “Click It or Ticket” campaign, Michigan Asphalt Paving Association and Pokagon Band of Potawatomi Four Winds Casino Resort Coordinated production of a “Click It or Ticket” public service.

M.S., Communications

B.A., Communications