Leading the Marketing team, I was responsible for the definition and execution of the marketing strategy. - Definition of the annual marketing plan- Introduction of new corporate identity - Initiating account-based marketing activities- Executing market research and trend analyses- B2B content creation - PR and B2B events

With success, I have developed, budgeted, planned, and executed the marketing and communication strategy to maximize the number of exhibitors and visitors for the largest in-water boat show in The Netherlands. - Definition of the marketing plan - Online marketing strategy - Media purchase (print, outdoor, radio, online)- Assigning and coordinating external agencies (social, online, creative, ticketing)- Initiating media partnerships- Managing press relations-… Show more With success, I have developed, budgeted, planned, and executed the marketing and communication strategy to maximize the number of exhibitors and visitors for the largest in-water boat show in The Netherlands. - Definition of the marketing plan - Online marketing strategy - Media purchase (print, outdoor, radio, online)- Assigning and coordinating external agencies (social, online, creative, ticketing)- Initiating media partnerships- Managing press relations- CRM, e-mailmarketing- Event organisation Show less

Working closely with HQ in the UK, I was in charge of the definition and development of the marketing and communication strategy for the Benelux subsidiary, focusing on the increase of Triumph Motorcycles brand awareness in the Benelux market at all levels (media, trade, and consumer).- Developing the annual marketing plan.- Developing and coordinating trade marketing activities.- Give directions to a creative agency, online agency, and PR agency - Creating, implementing… Show more Working closely with HQ in the UK, I was in charge of the definition and development of the marketing and communication strategy for the Benelux subsidiary, focusing on the increase of Triumph Motorcycles brand awareness in the Benelux market at all levels (media, trade, and consumer).- Developing the annual marketing plan.- Developing and coordinating trade marketing activities.- Give directions to a creative agency, online agency, and PR agency - Creating, implementing, and coordinating PR, consumer, and dealer events - Engaging with fans/ ambassadors for special projects - Creating and developing projects of co-branding and product placement- Media relations with automotive/ motorcycle press- Planning media budget Show less

Managing and advising a client group within the top 300 accounts of PCM Media and their media consultant agencies. Responsible for the turnover and relationship with the accounts. I successfully searched for ways to make our media portfolio (magazines, newspapers and websites) relevant for the client. I kept track of new developments in the media industry and used them to develop new business proposals in consultation with the various product managers of the newspaper and online titles.

Managing and advising a client group within the top 300 accounts of PCM Media and their media consultant agencies. Responsible for the turnover and relationship with the accounts. I successfully searched for ways to make our media portfolio (magazines, newspapers and websites) relevant for the client. I kept track of new developments in the media industry and used them to develop new business proposals in consultation with the various product managers of the newspaper and online titles.