Jasper Groot Email & Phone Number

Netherlands

Nieuw Vennep

Leading the Marketing team, I was responsible for the definition and execution of the marketing strategy. - Definition of the annual marketing plan- Introduction of new corporate identity - Initiating account-based marketing activities- Executing market research and trend analyses- B2B content creation - PR and B2B events

Amsterdam En Omgeving, Nederland

With success, I have developed, budgeted, planned, and executed the marketing and communication strategy to maximize the number of exhibitors and visitors for the largest in-water boat show in The Netherlands. - Definition of the marketing plan - Online marketing strategy - Media purchase (print, outdoor, radio, online)- Assigning and coordinating external.

Working closely with HQ in the UK, I was in charge of the definition and development of the marketing and communication strategy for the Benelux subsidiary, focusing on the increase of Triumph Motorcycles brand awareness in the Benelux market at all levels (media, trade, and consumer).- Developing the annual marketing plan.- Developing and coordinating.

Amsterdam Area, Netherlands

Managing and advising a client group within the top 300 accounts of PCM Media and their media consultant agencies. Responsible for the turnover and relationship with the accounts. I successfully searched for ways to make our media portfolio (magazines, newspapers and websites) relevant for the client. I kept track of new developments in the media industry.

Managing and advising a client group within the top 300 accounts of PCM Media and their media consultant agencies. Responsible for the turnover and relationship with the accounts. I successfully searched for ways to make our media portfolio (magazines, newspapers and websites) relevant for the client. I kept track of new developments in the media industry.

Commerciële Economie

Marketingcommunicatie - B

Mediaplanning