• The ongoing crisis has been a huge learning experience. Staying Customer Centric, Proactive, Action Biased and Authentic have been the key themes. Adapting media and channel strategies has been critical to the business recovery. And we all are learning as this situation evolves! • Building deep understanding of the consumer and redefining the competitive context with rapidly disrupting food delivery category in India. Also leveraging these insights to impact business model, digital product development and growth strategies. • Building team capability and partner capability required to succeed in a disruptive environment. • Building Digital Marketing capabilities within the team to drive digital revenues and establishing Domino’s as the largest e commerce player in QSR category. Over 50% of company revenue is driven through online channel. • Renewed strategic focus on Innovation to drive higher visit frequency, build occasion relevance and strengthen the value proposition. • Re-crafted the Domino’s brand positioning in India to build a deeper connect with our consumers and launched the new thematic “Dil, Dosti, Domino’s” campaign. • Leveraging customer data analytics and insights to better engagement and incremental revenues through CRM. • Re-imagining dine in customer experience with new store design and making the brand more contemporary. Developed a new Store Experience for Domino’s India in partnership with FITCH. • Driving Customer Centricity with focus on end to end customer journeys and focusing on key guest experience matrices to drive improvement. • Key stakeholder in re-negotiating the beverage partnership with clear focus on offering better variety to consumers and significantly improve profitability.

•Building an organisation and systems to driving excellence in marketing execution•Developing Brand positioning and communication for India market•Menu strategy and Innovation thinking to drive growth on a sustainable basis•Re-energising the home service channel by optimising customer experience on offline and online channels and building aggregator alliances.

•Delivered 5 consecutive years of growth to become the No.1 QSR in India.•Led home service marketing for last 2 years, delivering positive growth. Re-launching the delivery digital interface with a revamped website and app.•Led the Strategy and Execution planning process with cross functional leaders to align key business priorities.•Conceptualised the cultural insight for India and developed communication programs for “So Good” launch and the re-launch of “Finger Lickin’ Good”.•Built the largest QSR community on Facebook (7.5 Mn fans) with cutting edge engagement programs. Won the IDMA award for KFC Flaming Crunch (Best use of Social Network) and WEBBY’s award 2014 for KFC WOW augmented reality app.•Developed a comprehensive “Taste that you can Trust” program to proactively manage quality perception. •Conceptualised KFC’s biggest CSR initiative (WishBucket) with breakthrough activation in Ladakh and at ICC World cup 2015. Won an IDMA award for best integrated media campaign for a social cause.•Conceptualised the cultural insight and developed thematic ATL for “So Good” launch and re-launch of “Finger Lickin’ Good”.•Led Annual Media AOP, Budget management and Campaign planning.

•Launched over 20 products in 2 years, with ATL communication for key windows. Received the “BUILD KNOW HOW” award from Managing Director (YUM! India), for instituting the Innovation process for KFC. •Led the project for development and launch of Non-Fried platform (Fiery Grilled) in India. Sustained sales mix of 7%. Received the “ACTION HERO” award from Global CMO (YUM! Brands).•Led the thinking and launch of “Value Lunch” targeted at Indian young working adults. Sustained sales mix of 8%.•Received the “WALK THE TALK” award from Chairman (YUM! Brands) for the success on branded beverages - Krushers. Sustained sales mix of 7%.

•Launched the first semi-premium grain based vodka - Magic Moments with disruptive pricing and packaging innovation. Achieved 70% share in the segment.•Led the technology sourcing and investment project for setting up a first of its kind glass bottle printing facility in India.•Re-launched Whytehall whisky and Old Admiral brandy with new campaigns developed on local insights. Doubled market share in both the categories.

•Organised the trade marketing effort in South India. Contribution to the national volumes grew to 30%.•Led regional execution of all national ATL & BTL programs for the retail and on premise channel.

•Revitalised the PILOT portfolio with ATL communication, contemporary packaging and renewed merchandising efforts. Sales doubled over the next 2 quarters.•Re-branded the kids range as Luxor JUNIOR with refreshed product line, packaging and school activations.

•Established the Business-to-Business division as a “Marketing Solutions Provider”. The division grew by 85% in the first year. •Launched WATERMAN range of luxury writing instruments through shop-in-shop model.