Strategic advisor to selected portfolio companies providing them with guidance to help them to implement growth practices in their businesses

• Lead a team of associates on consumer research projects to improve product-market fit and positioning in new markets• Some projects: - Identifying value proposition gaps for Ankorstore- Conducting message testing for Monotype in France- Developing a partnership strategy for a stock forecasting SAAS in Germany- Positioning a research management tool in Germany• Generate new business by leading pitches and up-selling• Support weGrow Academy with content creation and workshop delivery to help startups build expansion strategies

• Conducted interviews with 20 marketing directors to gain a deep understanding of the unique needs and goals of our target persona within the French market• Held thorough message testing to uncover nuanced French preferences and ensure that the website copy is both clear and compelling• Spearheaded experimentation aimed at uncovering the value proposition most favoured by the French market, as well as optimizing website for maximum effectiveness

• Interviewed 25 concept store owners across multiple categories to understand their experiences with online B2B wholesale solutions and identify pain points and opportunities in the market• Identified gaps in Ankorstore's current value proposition through market research, informing the development of the product roadmap• Onboarded all Netherlands staff to adopt a customer-centric approach to scaling Ankorstore in new markets through internal workshops and other touch points with leadership

• Coaching founders of start-ups and scale-ups from diverse sectors including fintech, spacetech and sustainable smart cities• Developed tailored advice on product market fit, business strategy, fund-raising, team building and retention

• Coached marketing & digital teams at Unilever, Google, Philips, TomTom, ABN Amro and more on user research, customer journey mapping, copywriting, CRO, and experimentation to build customer-centricity & innovation in teams• Trained 1000+ individuals through growth marketing and experimentation courses• Lead speaker at events, webinars and international conferences like TNW & Webwinkel Vakdagen

• Planned and implemented lead measurement & nurturing systems through marketing automation• Introduced experimentation through email, search and LinkedIn lead gen with the product, customer success, and sales teams to create sustainable business growth• Developed, scheduled, and managed content for a complete website overhaul as well as marketing campaigns & comms

(MBA Sabbatical September 2017 - December 2018)• Led brand identity refresh including training employees and agency partners to ensure consistency in design and narrative • Planned & delivered brand and communication campaigns across all brands with agency partners• Developed corporate content across digital platforms, social media, brand campaigns, product launches, crisis and internal communications

• Provided strategic advice to the company’s flagship innovation program of start-up incubators around the world• Developed a framework to standardise the approach to innovation programs accounting for local ecosystem maturity • Designed and created an actionable playbook for use by all operating companies across 10 countries

• Mix of account management & creative, responsible for end to end campaign planning & delivery for multiple clients simultaneously• Initiated and executed co-created branded content with various TV/radio channels, publications and production houses/designers, including media planning and buying • Delivered year-on-year business plans, with 20% of total spend directed towards digital campaigns, and reporting• Clients in FMCG, pharma, banking, energy and fashion industry (Knorr, Dove, Sunsilk, Magnum, GSK, Habib Bank, Shell)