- Driving revenue growth through paid and organic channels.Conversion rate optimization throughout the funnel to increase theconversion rate- Setting up a robust data analysis system to analyze valuableinsights for informed decision-making. Consistently track KPls andsuccess metrics, and proactively identify and address issues. Adaptplans and processes for enhanced outcomes.- Understanding customer journeys, considering factors like intent,geography, demographics, and devices. Increasing customerlifetime value, retention percentage- Scaling and driving efficiency across the marketing funnel througheffective campaign optimizations and A/B testing- Implement efficient processes to keep improving the product, reachto the right audience, boosting demand and revenue. Craftingcompelling messages, selecting the best channels for promotion,and empowering sales teams to drive business growth and build astrong brand- Cross-Functional collaboration with product, sales, brand teams toimprove the product, plan the marketing spend, build creativepipelines and experiment with multiple narratives resulting inbusiness growth

-> Researched and crafted a comprehensive ICP to create robust Go-To-Market strategies, increasing user acquisition by 450%, driving business growth from 0 to INR 20 Lakhs monthly revenue-> Developed and executed performance marketing strategies across channels - Meta, Google, YouTube, LinkedIn. Managed an monthly ad budget of INR 20 Lakh with a Conversion Rate of 4%, Average Order Value of Rs. 36000, ROAS - 2.5-> Owned pipeline and Customer acquisition target using different growth marketing channels, built a consistent pipeline of 900 MQL/month-> Created and improved sales operations processes for user inquiries, solving 900+ customer inquiries monthly through CRM platforms, including Hubspot, Leadsquared-> Analyzed and optimized the sales process with in depth data analysis, resulted in 450% growth in sales from 10 sales/month to a consistent 55 sales/month Within a year-> Handled data and feedback from users to improve product features and user journey resulted in a 25% increase in NPS-> Collaborated with cross-functional teams: Product, Brand, Sales, senior management teams to improve the product, plan the marketing spend, build a creative growth engine and experiment with multiple narratives resulting in business growth-> Researched and Accumulated customer behavior using product analytics tools: MixPanel, Google Analytics, ran A/B tests with Customer Engagement Platform: Moengage to improve the product features and user journey-> Ideated and created MVP's with rapid experimentation to create products to drive user acquisition and revenue growth-> Spearheaded the creation of the monthly P&L to set sales and revenue targets, establish OKRs across the teams, and produce detailed business reports for stakeholders

- Creating effective Go-To-Go performance marketing strategies to help scale the business vertical by increasing revenue- CRM Consultant- Sales Automation

- Helping businesses attract high-quality leads and sales through Performance Marketing- Marketing Automation