As an independent advisor, I work with businesses to implement impactful marketing strategies, drive digital transformation, and integrate AI solutions across SMBs, B2Bs, SaaS, and the automotive sector. I specialize in developing and analyzing data-driven digital strategies that accelerate business growth.

Manufacturer Supported Marketing Strategy: Manages marketing strategies and activities for eight manufacturer certified dealerships. These brands include Hyundai, Honda, GM, Stellantis, Mazda and Kia.Budget Management: Oversees a $4+ million advertising budget, ensuring effective resource allocation and regular data-driven campaign optimizations.Strategic Marketing Initiatives: Facilitating the adoption of video selling marketing tools in the sales process to increase customer engagement.Team Supervision: Leads the marketing team, driving innovation in marketing campaigns.Data-Driven Decision Making: Utilizes CRM data, vehicle inventory, past sales performance, and website analytics to inform strategies and advertising budget allocation.Reporting and Analysis: Provides comprehensive marketing reports to Dealer Principals, VP of Operations, CFO, and President.Cross-Functional Collaboration: Partners with multiple Variable and Fixed-Ops HR and the Director of Compliance for organizational development.Financial Oversight: Directs ad spend budgets, optimizing marketing outcomes recommending changes regularly.Campaign Promotion: Coordinates monthly manufacturer campaigns, ensuring dealership alignment.Database Engagement: Strategizes and oversees team strategy execution of lead re-engagement, lead nurturing campaigns and maximizing other customer lifetime value (CLV) activities.Cost Management: Controls ad spend per vehicle sale for continuous improvement of cost-effective marketing strategies.Darragh's role combines strategic planning, financial acumen, and data-driven decision-making, enhancing marketing effectiveness in the automotive sector to maximize gross profit and customer retention.

Designed and implemented marketing strategies in line with organizational objectives, encompassing budget management, campaign leadership, social media outreach, expansion of monthly newsletter subscribers, email automation, SEO optimization, CRM oversight, content marketing initiatives, and the development of user-friendly web experiences.Executed dynamic digital campaigns with a focus on SEO, YouTube visibility, targeted email communication, paid advertising strategies, and robust social media engagement.Partnered with experts in the field to create specialized technical content, ranging from informative blogs to engaging webinars, and crafted compelling lead generation incentives.Enhanced brand recognition through precise PR campaigns and ensured transparent communication with the CEO.Delivered outstanding performance within the initial 80-day period, marked by a 137% extension in session duration, an 87.5% escalation in lead generation, a 59.6% increment in the session-to-contact rate YoY, and a substantial elevation in conversion rates from 3.12% to 18.99%.Achieved a notable reduction in cost-per-view (CPV) by 48.8% and a remarkable 208% amplification in view rates during the first paid advertising campaign.

Served remotely from Victoria, British Columbia, driving digital growth through various strategies and content creation.Launched an in-depth Typeform survey with foundational investors, leading to a 30% rise in email open rates and a 20% increase in call-to-action responses.Formulated and implemented a content distribution plan, boosting branded keyword presence by 35% and achieving a 32% increase in organic traffic.Guided conversion rate optimization during a website overhaul, enhancing lead generation and investor relations engagement.Designed and managed targeted digital advertising campaigns, achieving a cost-per-view of 0.02 and maintaining an 80% ad retention rate.

Provided expert consultation to clients in various sectors, including start-ups and medical clinics, on social media content, SEO, and digital marketing.Enhanced customer engagement, achieved a significant increase in website traffic, and optimized lead generation processes.Expanded email subscriber lists, assisted with go-to-market strategies, and developed freemium opportunities across a dozen different verticals.

Spearheaded digital strategy and marketing services for publicly traded companies to enhance the investor relations experience, including surveying and creating investor personas, email marketing, website, CRM, and social media management.Developed and executed investor relations campaigns, leading to three over-subscribed private placements totalling approximately CAD$3M, and facilitated a business transition.Produced and repurposed high-quality video content, achieving a 35% surge in online engagement and an 85% boost in awareness.Managed paid ad campaigns on LinkedIn and YouTube, and implemented SEOs and CRO strategies, resulting in a 40% increase in organic search traffic and a 210% growth in email subscribers.Coordinated multiple marketing partners for a unified, on-brand message, and directly reported to CEO/President or Executive Chairman.Introduced growth marketing tactics, translating into a 40% increase in website traffic, heightened investor brand recognition, and successful multi-language and multi-country tailoring when needed.

Led marketing strategies to drive growth, engagement, and capital raises, blending creativity and expertise to expand business and enhance brand visibility.Supported three capital raises, amassing CAD$3M, and grew an email list from 0 to over 350 subscribers in three months.Created a tailored smart website on HubSpot within three weeks on a budget under $10,000, aiding in lead capture and online brand exposure.Boosted investor visibility on LinkedIn using targeted paid ad campaigns and transformed 20+ press releases into video news releases within 24 hours of news wire release to amplify communications on social media and newsletter subscribers.Built a 20-page website, generating 224 organic clicks and 2,834 page views in the first 4 months, and drove 64% of web traffic through SEO in 28 days.Achieved significant social media growth, including 3,587 real clicks across platforms in 8 months, and grew a YouTube channel to 327 subscribers and 20,200 views in the first year.Increased website conversions through innovative techniques and CRO best practices, and offered strategic leadership in rebranding, SEO, email marketing, and YouTube enhancement.

Managed UX design, lead generation campaigns, and content marketing, uncovering editorial opportunities and overseeing SEO for various media, along with a large yearly advertising budget.Conducted market research interviews to identify six unique buyer personas, achieving a 143% YoY increase in lead generation ROI in the first 12 months.Led a remote team of four marketing professionals, consistently meeting goals and exceeding management expectations.Executed strategic event and product-related partnerships with Miller Electric and Linde (formerly Praxair), subcontracted to assist with a new interactive online web experience along with product catalogue updates.Reported directly to the COO and VP of Global Sales, contributing to the seamless operation between sales and marketing support.

Project consultations for welding automation and pipe fabrication equipment upgrades, B2B sales, business development, online marketing, internal project management and corporate recruitment during back-to-back university co-op placements.

Supervised, trained, and motivated a team of 8 to 20 staff members, fostering a collaborative and efficient work environment.Engaged with clients and patrons, utilizing strong interpersonal and communication skills to address and resolve complaints to satisfaction.Worked independently, exercised sound judgment, and promptly communicated unusual incidents to the House Manager.Demonstrated in-depth knowledge of the Royal and McPherson Theatres' operations and procedures.Reconciled and balanced daily cash sheets and floats, and managed bar and concession staff, ensuring proper documentation.Served as the primary point of contact during emergencies, coordinating rescue efforts and liaising with emergency services.

Served alcohol at various events, including before shows and during intermissions, ensuring a pleasant experience for patrons.Addressed and resolved customer complaints, escalating to the Front of House Management Supervisor when necessary, maintaining customer satisfaction.Managed end-of-shift responsibilities, including restocking supplies and handling cash transactions, with consistent reconciliation and balancing of floats.Demonstrated proficiency in operating point-of-sale computers, leveraging a strong understanding of computer systems.Assisted in training and providing back-up support to 1 to 3 ushers, contributing to a well-coordinated and efficient team.

In my previous role, I served food and beverages before shows, during intermissions, and at private events. When faced with complaints, I efficiently addressed and resolved them, escalating to the Front of House Management Supervisor when required.I ensured that supplies were restocked at the end of every shift. Handling cash transactions was part of my duties, and I consistently reconciled and balanced the floats. With a solid understanding of computer systems, I adeptly operated point-of-sale computers.Furthermore, I played a key role in training 1 to 3 ushers, offering them back-up support as needed.

Assisted with ticketing and seating, providing a seamless experience for patrons and clients at two prominent venues.Addressed complaints and incidents promptly, reporting to the Front of House Supervisor, ensuring satisfaction and smooth operations.Applied first aid on-site during minor incidents, prioritizing the safety and well-being of guests.

Original core member while in college full-time, responsible for creating and managing both in-kind and cash sponsorship portfolios, utilizing tools like Google Drive for seamless collaboration.Engaged in cold-calling and cold-emailing, helping raise over $70,000 in cash and in-kind sponsorships, contributing significantly to the project's success.Expanded role to lead a team of three sponsorship representatives, guiding and empowering them to forge valuable partnerships in the Victoria community.

Represented over 4,000 students from various departments, including trades, engineering, School of Access, and the School of Business.Managed a $1.3M budget and led marketing strategies to enhance student engagement on issues such as post-secondary funding, transit funding, and sexualized violence prevention lobbying.Trained and mentored new volunteers, contributing to their growth and eventual transition to board members.Served as the Speaker of Council during bi-weekly Camosun College Student Society board meetings and chaired the Special Events and Collective Bargaining committees.Addressed the 2010 graduating class of 1,400 graduates and their families, serving as a key figure in the celebration.

Sold sunglasses, consistently achieving 2x the monthly sales quota, reflecting a strong sales performance.Maintained a neat and organized store environment, enhancing customer experience.Managed cash reconciliation and bank deposits, ensuring accurate financial handling.Entrusted with the responsibility of both opening and closing the store as a key holder.Handled returns and actively participated in sales contests to further boost sales performance.