Co-founded deep learning startup which helps companies identify leading indicators of future performance in app reviews, survey verbatims, customer comments, 360 feedback, social media, and other sources of unstructured, narrative data. www.phrasia.com

Led redefinition of Aviva's purpose - Defy Uncertainty - as the foundation for the company's customer, innovation and brand approachBuilt and Chaired a global propositions practice of 500+ staff delivering new products and experiences including Aviva Plus in UK and Italy, Aviva drive app with dashcam, and multiple connected home propositions

Led team creating SKII's "Destiny" brand platform, which continues to fuel P&G's growth in global beauty care through Q4 2018.

Conceived a mobile solution to help consumers detect counterfeits, securing global partnership with Heidelberg A.G. to commercialise it.

Following AIG bankruptcy, proposed and led the “Power of We” strategy to stabilize the AIA brand. The initiative helped rebuild momentum with staff, agents, customers, and financial markets, culminating in a $17.9 billion IPO that remains the 7th largest in history.

Grew P&G brand sales by more than $1 Billion USD by fluidly deploying a team of 150+ agency staff across borders to match the right talent with the largest growth opportunities.Partnered WWF to launch and expand Earth Hour from 2009, moving thousands of companies and millions of people in Hong Kong to join. Earth Hour expanded to 5,251 cities in 135 countries by 2011, reaching an estimated 1.8 billion people worldwide.