Greg Phipps Email & Phone Number

San Francisco, Ca, Us

San Francisco Bay Area

Creating and enriching digital consumer experiences for fans by using a colossal amount of real-time data.More to come...

San Francisco Bay Area

E-commerceDigital Paid MediaEmail MarketingPersonalizationML/AIExperimentationGeneral Management

San Francisco Bay Area

Directed personalization/core experience platform to create novel immersive experiences (Next Generation Storytelling) at Disney.Led product management team in defining requirements and implementing strategy across identity resolution, data architecture, analytics, experimentation, eCommerce, and machine learning (ML) applications. Owned technical platform with CMS, CDP, Customer Journey Building, Experimentation, and Recommendation engines and models. - Oversaw and contributed to multiple product briefs for a Next-Generation product stack which included a sophisticated recommendation system, avatar configurator, immersive metaverse, native app platform, and a digital goods marketplace. - Achieved project goals by supporting the creation of NGS Roadmap, strategizing on a small loyalty play that became the catalyst for impressive, personalized experiences (physical, digital, virtual, augmented) with working alpha delivered in three months.

Gif.Games incepts multiple game titles, that cross NFTs and Dapps on eco-friendly blockchains to make fun and interactive worlds where users can collect, earn, and build new virtual worlds.

United States

Led 35-person cross-functional team of engineers, analysts, marketers, ML/AI operators, and product managers in flawlessly defining business strategies, personalization stack for unified eCommerce platform, and MarTech personalization capabilities to meet and exceed business targets. Conducted a multitude of experiments with high velocity using conventional testing techniques to gain actionable insights and drive significant business impact. Managed $8M R&D budget and $6M operating budget.- Created and implemented business strategies in partnership with C-suite team to advance digital transformation while scaling team from 15 to 36 to support growing demand, resulting in 4 agile experimentation pods that provided continuous insights and breakthroughs for the company.- Generated new revenue streams, selling out 44K digital collectible products within minutes on Day 1 of launch by innovating a new gamified digital good marketplace and eCommerce site from the ground up.- Created single customer view (SCV) by stitching together dozens of disparate data silos and vendor-owned data, unlocking marketing effectiveness and efficiencies ($10M in savings), optimizing the customer lifecycle, and improving trend/customer reporting (exquisite precision of experimental reports).- Influenced and led entire organization to engage in experimentation with emerging blockchain, web3, NFT, smart contracts, and metaverse technologies, positioning Gap as an industry leader in personalization and digital prowess.- Researched, built, and implemented emerging technical solutions (e.g., Psychographic ML recommender solutions, AI implementations, blockchain), generating upwards of $250M incremental revenue over three years.- Advanced team impact during pandemic-related global market downturn and increased monthly testing velocity from 15 to 200 by spearheading process to test low-lift ideas and managing four agile experimentation personalization pods.

San Francisco Bay Area

Hands-on Product Manager, delivering performant online and digitally enabled in-store shopping experience through personalization.

Using CRM databases and technology to create digital solutions in marketing and UX.

San Francisco Bay Area

Foster City