Graeme Sneddon Email & Phone Number

I have 10 years' experience as a communications, public relations and public affairs professional, specialising in science and political communication. I have a flair for telling interesting stories about scientific research and translating complex concepts into media-friendly soundbites and easily understandable information for non-scientific audiences. My experience within communications includes media relations, social media and digital communications, crisis and reputation management. I have a long track record of devising, drafting and implementing communications plans which secure positive media coverage for my employers and mitigate or prevent negative stories which pose a risk to my employers’ reputation. In previous roles working for senior SNP politicians, that has included providing effective, well-evidenced political advice which helps them to get elected to office and then use the time they hold office to champion policies and causes of interest to them and their constituents. My strengths include:1. Strong writing skills, including press releases, writing for the web and formal correspondence. 2. Strong understanding of public relations as a management function and its role within organisations.3. In depth media and political awareness, especially in the Scottish and UK political landscapes. Broad practical experience of the workings of the UK and Scottish Parliaments. 4. Experienced in putting together high quality stories for journalists, mixing personal stories, images and video/audio content. Strong track record in placing stories with national and local media outlets in Scotland and the UK. 5. Well-developed project and people management skills, including managing casework, developing and implementing campaign plans on behalf of MPs, MSPs and election candidates and running political offices.6. Good IT skills, especially with software for political campaign purposes (e.g. NationBuilder) and statistical software (e.g. R, MATLAB).7. Strong public speaking and presentation skills.8. Broad understanding of quantitative and qualitative research techniques and their application for political contexts (e.g. situation analysis, public opinion research, analysis of voter data and briefing for parliamentary debates).9. Proficient in website development and social media management tools, including WordPress & Buffer.

Listed skills include Politics, Public Speaking, Political Campaigns, Social Media, and 46 others.