Data Transformation Lead
Current- Serve as a trusted advisor to client executives, providing strategic recommendations on aligning measurement and media strategies with core business objectives- Advise clients on how to transform and adapt their business strategy, marketing efforts, and technical infrastructure in the face of increased privacy demands- Develop customized roadmaps to advance client data and measurement capabilities including:- leveraging first party data- integrating AI with marketing and internal business processes- addressing measurement gaps that prevent accurate assessment of media performance