- Serve as a trusted advisor to client executives, providing strategic recommendations on aligning measurement and media strategies with core business objectives- Advise clients on how to transform and adapt their business strategy, marketing efforts, and technical infrastructure in the face of increased privacy demands- Develop customized roadmaps to advance client data and measurement capabilities including:- leveraging first party data- integrating AI with marketing and internal business processes- addressing measurement gaps that prevent accurate assessment of media performance

- Provided advanced analytical consulting to clients, translating data into actionable strategies for growth- Advised clients on marketing and media analytics methodologies, incrementality, and attribution- Automated and scaled reporting and analysis processes for both external clients and internal teams

- Consulted with a large portfolio of B2B advertisers, helping them achieve business goals through strategic Google Ads planning and optimization- Identified growth opportunities and delivered customized solutions across search, display, and video- Analyzed campaign performance data, generated actionable insights, and presented recommendations to drive profitable growth