Gary Ruggles Email & Phone Number

Dripping Springs, Tx, Us

Mountain View, California

San Francisco Bay Area

Responsible for ASIC and IP sales to key accounts and support all NA IP sales both within ASIC and for standalone licensing in multiple foundries, with emphasis on FinFET technologies.• Key member of the IP team maintaining active involvement in strategy and MRD development.• Owned and managed all High-bandwidth Memory (HBM) opportunities worldwide.• Spearheaded the strategic development of HBI interface, based upon existing HBM IP.• Improved sales effectiveness and ROI by creating RFQ responses that aligned engineering, foundry, packaging, and OSAT teams.

San Jose, Ca

Responsible for PCI Express soft IP sales and business development in NA and EMEA; Supported Marketing and Engineering in understanding customer requirements and rolling out features as needed to win.• Secured the company’s first-ever PCI Express Gen4 controller deal in Q4, 2015.• Played a key role in the development of collateral and value propositions for Innovative PCIe Switch IP.• Partnered cross-functionally to secure major wins, including supporting marketing and engineering to understand customer requirements and roll out features as needed.• Consistent top performer achieving a #1 ranking in multiple quarters, including the final quarter with the company.

San Jose, Ca

Senior sales leader for the startup developing and delivering enterprise SerDes and DDR PHY IP to Tier I customers.• Owned all aspects of sales and business development, including sales personnel coaching, training, and development, as well as design and launch of the company’s website.• Created sales and marketing strategies, pricing models, professional sales collateral, and presentation materials.• Grew sales over 300% in 2 years generating $6.9M in revenue. • Built a qualified pipeline of greater than $35M resulting in a critical win with a Tier 1 Semi for the first Globalfoundries IP license of $1.8M.

Responsible for all aspects of IP Sales, including recruitment, training and management of sales force, definition and execution of sales strategies, development and administration of compensation plans. • Reported to the GM and served as a key member of the Executive Leadership team, contributing to all strategic decisions.• Grew IP sales 86% from $7.4M in 2007 to $13.8M in 2011, in addition to doubling the average deal size from $380K to $740K during the same time period.• Significantly increased margins and overall profitability by leading efforts to reduce average services cost-per-License deal.• Played a leading role in the company securing the largest IP deal in its history, valued at $3.7M.• Increased sales force efficiency by rolling out Salesforce.com as a primary sales and CRM tool.

Led and managed the PHY business group, overseeing strategic planning, business development, and marketing, as well as P&L management and product development, and represented the company at numerous seminars, events, and international media sessions.• Increased revenue from $3.4M to more than $6.4M in two years by expanding strategic marketing programs and upgrading sales training methodologies.• Implemented a successful $3M turnaround in 65nm platform by accelerating development• Conceived and executed the end-to-end strategy that resulted in the first-ever PHY term license for the company, valued at more than $2M.• Reduced incidents requiring hands-on customer support 30% by spearheading a complete overhaul of product documentation, • Led cross-departmental team to evaluate potential acquisitions, and presented results to E-staff • Working with COO, successfully resolved difficult, long-standing customer issues with a retired product line.

Developed and implemented innovative sales and marketing strategies to penetrate new accounts and accelerate PHY sales growth worldwide, supporting worldwide staff of FAEs and Account Executives to achieve sales forecasts. • Increased global sales revenue from $993K to more than $3.4M YOY by pioneering changes to the company’s sales strategy.• Achieved greater than 400% YOY bookings growth by creating and launching a PHY training program, which played an instrumental role in closing three multi-million dollar PHY deals worldwide.• Developed a new sales compensation plan that aligned two very different plans, and enabled better performance across the direct sales channel.• Organized, hosted, and led technical sales seminars globally in North America, Japan, Taiwan, Korea, and China.

Led and coordinated commercial negotiations with customers for design services and IP licensing from pre-sales through closure and hand-off to engineering. Created and executed profitable new business models, and coordinated all negotiations and deal closing activities among Program Management, Sales, Legal and Finance. • Secured $9.6M in business in 2001; $5.6M in 2002; $5.7M in 2003• Pioneered company's 1st licensing business model, leading to first SerDes license deal for > $1M + royalties• Closed the first full fabless ASIC deal worth > $3M, including full RIO and risk assessment.• Named Business Manager of the Year for two consecutive years.• Developed and presented training materials on IP Sales and SerDes for Account Executives and other Business Managers.

Managed multiple customer design services programs, including Cadence's first CMOS SerDes design as well as eight other SerDes development projects. Responsible for resource, schedule and cost management, as well as cost plan and revenue plan maintenance, and revenue recognition in SAP. Managed customer relationship throughout design projects.

Bsee, Electrical Engineering

Msee, Electrical Engineering

Phd, Electrical Engineering