Randy Wells

Randy Wells Email and Phone Number

President, Park Hill Collection @ Park Hill Collection
Little Rock, Arkansas
Randy Wells's Location
Little Rock, Arkansas, United States, United States
Randy Wells's Contact Details
About Randy Wells

www.randy-wells.comHome furnishings industry executive with extensive experience in business start-up, leadership, visual creative and product design with upper-end brands. Specialist in creating value through disciplined design leadership, customer-first business models, proper positioning and the leveraging of unique competencies to drive differentiation. Tenacious commitment to capturing value by developing and executing design, branding, marketing, sales and distribution strategies that create exclusivity and long-term value for all stakeholders.

Randy Wells's Current Company Details
Park Hill Collection

Park Hill Collection

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President, Park Hill Collection
Little Rock, Arkansas
Website:
shop.parkhillcollection.com
Employees:
38
Randy Wells Work Experience Details
  • Park Hill Collection
    President
    Park Hill Collection May 2023 - Present
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  • Casa Ispirata & Cavalletto Home
    Senior Vice President & Creative Director
    Casa Ispirata & Cavalletto Home Jul 2019 - Mar 2023
    Recruited to join iAtelier Services Corp. to found and run its Casa Ispirata home furnishings brand. Conducted an in-depth study of the team’s organizational history to build a brand that leveraged core competencies to create differential value and a unique lens through which to design, manufacture and market a product replete with Italian design, American scale and an aura of effortless sophistication. Led creation of the Casa Ispirata brand, which included naming, branding, design language and visual creative.Responsible for product design and development for each of the brand’s products, which included thirty items and 125 SKUs at launch. Built the brand’s strategic plan, costing system, SKU system and maintain responsibility for its P&L and its distribution and sales. Within six months of its launch, Casa Ispirata was floored in four Top-100 retailers and currently services more than thirty additional retailers and interior designers. In 2020, tapped to lead the creation of a second brand, Cavalletto Home, which leverages the parent company’s Italian design team. Responsible for the brand’s strategic plan, P&L and its distribution and sales.www.casaispirata.com & www.cavallettohome.com
  • Garrett Wells & Associates
    Principal
    Garrett Wells & Associates Jun 2018 - Jul 2019
    Owner and operator of Garrett Wells & Associates, a creative consultancy specializing in brand and business building. Notable projects include:Utalifornia Design: Chosen by Debbie and Donny Osmond to create a new brand, Utalifornia Home, reflecting the shared influences of their lifestyle and Donny’s career. Created a unique and authentic set of visual brand elements for both Utalifornia Home and its parent brand, Utalifornia Design, allowing the Osmonds to build a business that is centered around home interiors, as well as enter other design-oriented marketplaces.Draught Box: Chosen by Draught Box ownership to name, conduct concepting and design the brand and complementary visual identity for its franchise program.www.gwellsassociates.com
  • Stanley Furniture
    Vice President, Creative & Product Design
    Stanley Furniture Jul 2015 - Jun 2018
    Us
    Recruited by the CEO to return to Stanley Furniture to lead all of the company’s visual creative and product design for both its Stanley Furniture and Stone & Leigh brands.Resumed all responsibilities previously held as Vice President, Creative for the Stanley Furniture brand.Assumed responsibility for the design and development of all products within the company’s Stanley Furniture and Stone & Leigh brands.Buttressed the Stanley Furniture brand’s Winter 2016 and Spring 2016 introductions to include designer beds and accent pieces, as well as dual finish palettes to address different markets and customers.Authored the design thesis, product concept and product introduction strategy for the Fall 2016 introduction of Stanley Furniture’s Havana Crossing collection. Spanning three distinct style categories, this collection was the first of its kind to examine and interpret the full spectrum of Havana’s architectural and cultural landscape and synthesize that into a wholly original collection of wood residential furnishings.Authored the design thesis, product concept and product introduction strategy for the Spring 2017 introduction of Stanley Furniture’s Panavista collection, which was the company’s first foray into true modern design since the midcentury era. The collection’s blend of midcentury French design, the sculptural beauty of brutalist design and inspiration from Stanley Furniture design of the 1950s and 1960s earned it a Pinnacle Award in the formal dining category from the American Society of Furniture Designers.Authored the design thesis, product concept and product introduction strategy for the Fall 2017 introduction of Stanley Furniture’s Butterbay Hill collection. This collection was designed to reflect a kaleidoscopic view of Jamaica, which balances British West Indies style with the sophisticated restraint of contemporary design.
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  • Gloster Furniture
    Chief Executive Officer, Gloster America
    Gloster Furniture Mar 2014 - Nov 2014
    Recruited by the Gloster Group Board to lead its North American business unit.Joined Gloster in the newly created position of Chief Executive Officer as part of parent company Diethelm Keller’s strategy to separate its European and North American business units into individually managed organizations.Following an exhaustive blueprinting process, presented a comprehensive strategic plan, which outlined a 10-year path for Gloster America wherein the first four years would be devoted to measured growth and the construction of a solid foundation upon which the organization would be free to grow and expand with zeal and confidence in the six years following.Conducted an in-depth study of the brand’s history, its competencies and its strategic differentiators in order to create a brand persona that reflects its heritage and design leadership position.Created an expansive marketing plan, which would elevate the perceived value of Gloster products, distinguish them from lower-end competitors and drive differentiation in all channels of distribution.Led the September 2014 launch of the new Gloster America brand persona, design language, marketing plan and product introductions at the International Casual Furniture & Accessories Market in Chicago where the company won its first best-of-show award for Merchandising Excellence.
  • Stanley Furniture
    Vice President, Creative & Branding
    Stanley Furniture Mar 2012 - Mar 2014
    Us
    Recruited by the CEO to re-brand and reposition the company’s then 91-year-old Stanley Furniture brand.Identified key differentiators and constructed a two-tier positioning strategy designed to establish Stanley Furniture as the gateway to the upper-end and the benchmark resource for exceptional design and superior quality in ready-made home furnishings.Conducted exhaustive research of the company’s history in order to develop a new brand persona and forge an authentic identity designed to strike an emotional chord with its target audience, celebrate Stanley Furniture heritage and place it in a position of design leadership.Utilized the new brand persona to create a design language, which provides Stanley Furniture with a signature aesthetic that reflects architectural and cultural cues from its history in combination with its forward-looking design philosophy.Designed a new showroom concept, which includes an interior layout that creates a sense of occasion, delivers an exceptional shopping experience and plays a key role in establishing the brand’s place as the gateway to the upper-end.Managed every facet of the design, construction and installation of the company’s showrooms in High Point and Las Vegas. The High Point showroom represented the company’s first showroom relocation in more than 40 years and the first ever relocation of its corporate headquarters.Created the Heritage Collection, which made its debut at the October 2013 High Point International Home Furnishings Market. The Heritage Collection was comprised of vintage Stanley Furniture from the 1950s and 1960s that was purchased from antiques sources around the country and brought back to the company’s Virginia facility where it was completely restored and certified before re-introduction. In addition to creating a halo effect, the Heritage Collection opened doors to a new audience of customers and expanded the company’s sphere of legitimacy.
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  • International Market Centers
    Vice President, Las Vegas Design Center
    International Market Centers Aug 2008 - Mar 2012
    Las Vegas, Nv, Us
    Recruited by the CEO to reposition, rebuild, lease and manage Las Vegas Design Center, a division of the world’s largest operator of premier showroom space for the home furnishings, home décor and gift industries.Carefully evaluated each facet of Las Vegas Design Center in the context of its role as the halo brand to World Market Center Las Vegas and Las Vegas Market, as well as its role in the regional marketplace and interior design trade. Created a business plan that would serve to stabilize the Design Center in an era of tumult, redefine the business model for design centers and position the enterprise for long-term vitality, growth and value.Created an entirely new brand for the Design Center, which established it as a separate and distinct halo division of World Market Center Las Vegas.Developed, implemented and executed a disciplined leasing strategy that aggressively targeted conventional and unconventional prospects that were well suited to the Design Center value proposition. For 2011, leasing goals were exceeded by 106 percent. The net result was a much more valuable enterprise for IMC ownership and a foundation that continues to strengthen and attract new resources.
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  • Valley Forge Fabrics, Inc.
    President, Valtekz Composite Fabrics
    Valley Forge Fabrics, Inc. May 2005 - Aug 2008
    Fort Lauderdale, Florida, Us
    Recruited by the CEO and owner of Valley Forge Fabrics, to build a distinct and separate luxury brand. Identified core competencies of manufacturing platforms and developed a product design strategy that would carry the company beyond traditional upholstery and into casegoods and wallcoverings.Developed a business plan, launched a growth initiative and created corporate infrastructure. Recruited design, management and support teams. Established all policies, procedures and performance objectives.Led design, development, production and launch of more than 349 SKU’s across nine collections in three years. Established licensing agreement and developed collections with designer, Celerie Kemble.Created a corporate brand identity that established Valtekz as an ultra-premium, aspirational brand whose products appeal to the same affluent end user via multiple channels of distribution: home furnishings manufacturers, yacht manufacturers and the architecture and design community.Directed design, development and deployment of a consistent company-wide marketing vision including collateral, sample books and advertising.Secured distribution agreements with 31 of America’s best interior design showrooms.Established and sustained relationships with elite customers in the home furnishings and yacht industries including Baker, Century, Giorgio Armani SpA, Hickory Chair, Stanley Furniture, Azimut-Benetti SpA, Bertram, Hatteras, Lazzara and Viking.Winner, Interior Design’s Best of Year: Wallcovering, 2007. Finalist, Interior Design’s Best of Year: Residential Upholstery Fabric, 2006 & 2007. Garnered coverage in national publications including House Beautiful (September 2006, November 2007), Traditional Home (May 2007, October 2007) and The Wall Street Journal (October 26, 2005).
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  • Century Furniture
    Product Manager, Century Leisure Business Unit
    Century Furniture Mar 2002 - May 2005
    Hickory, North Carolina, Us
    At Century Furniture, rapidly promoted through a series of positions with increasing responsibility, holding some concurrently.Challenged to oversee startup of a new division and to direct growth of a new ultra-premium indoor/outdoor furniture
line, which represented the company’s entry into the casual furnishings industry.Led product design and development, established distribution with existing and new customers, determined pricing, identified and targeted key retail accounts.Launched four new collections with Century Leisure’s primary designer, Richard Frinier; the Chatsworth collection in conjunction with Oscar de la Renta and the Dowager Duchess of Devonshire.
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  • Century Furniture
    National Sales Manager, Contract Division
    Century Furniture Sep 2002 - Apr 2004
    Hickory, North Carolina, Us
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  • Century Furniture
    Contract Administrator
    Century Furniture Mar 2002 - Aug 2002
    Hickory, North Carolina, Us
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Randy Wells Skills

Business Strategy Project Management Product Management Management Stakeholder Management Strategic Planning Business Process Leadership Strategy Process Improvement Project Planning Telecommunications Governance Change Management Product Development Business Process Design Manufacturing Analysis Requirements Analysis Start Ups Business Analysis Training Delivery User Experience Software Project Management Business Process Improvement Furniture Interior Design Marketing Strategy Furnishings Space Planning Sales Management Merchandising Retail Space Planning Photoshop Team Building Budgets Retail Design Sales Event Management Advertising Trade Shows Integrated Marketing Social Media Marketing Public Relations Market Planning Brand Development Event Planning B2b Social Media Marketing E Commerce Account Management New Business Development Online Advertising Selling Social Networking Marketing Communications Textiles Sales Operations Visual Merchandising Purchasing Fashion Inventory Management Brand Management Negotiation Product Marketing Forecasting Global Sourcing Customer Satisfaction P&l Management Copywriting

Randy Wells Education Details

  • Randolph-Macon College
    Randolph-Macon College
    History

Frequently Asked Questions about Randy Wells

What company does Randy Wells work for?

Randy Wells works for Park Hill Collection

What is Randy Wells's role at the current company?

Randy Wells's current role is President, Park Hill Collection.

What is Randy Wells's email address?

Randy Wells's email address is ra****@****lls.com

What is Randy Wells's direct phone number?

Randy Wells's direct phone number is +127662*****

What schools did Randy Wells attend?

Randy Wells attended Randolph-Macon College.

What skills is Randy Wells known for?

Randy Wells has skills like Business Strategy, Project Management, Product Management, Management, Stakeholder Management, Strategic Planning, Business Process, Leadership, Strategy, Process Improvement, Project Planning, Telecommunications.

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