A portfolio of digital brands and a data-driven team focused on educating seniors about their medicare options and connecting them with leading brokers, carriers, and healthy brands.Doing medicare right in 2024 means mastering plan data, deeply integrating with partners, and building great INBOUND experiences that empower consumers.An AdirVentures portfolio company.

MPA is a technology-enabled Medicare agency using plan data, LLMs, and first principles process design to redefine the medicare user experience, empowering end-to-end experiences that help people find the right plan and use their benefits.

Developed a real-time, event driven analytics platform that combined plan data, market data, partner data, and customer data into a simple, powerful BI toolBuilt remote workforce management platforms for multiple distributed health business lines including home health, plan enrollment, and risk captureCreated a GPT agent workflow management platform to build conversational customer workflows triggered by events from across our ecosystem (web, phone, sms, system, scheduled, etc)Developed a powerful web platform enabling personalized, high-performance digital customer acquisition and engagement with rich analytics

Leading consumer cyber security business.(identity theft, antivirus, vpn, privacy)Helped lead a major initiative to go direct to consumer, launching multiple products and initiatives to rapidly scale the business.Implemented Snowflake and next gen analytics across the business, rebuilding legacy data systems to provide faster, better visibility.Lead AB testing and optimization, focused on expanding CVR & LTV.

Technology Leadership - iLabAnalytics (SQL Server, Google Analytics, BigQuery) AB Testing & Optimization (Google Optimize, Google Analytics)Paid Search (Bidding w ML, SA360)Digital Product (19 websites, full digital quoting and enrollment experience)Acquired by Willis Towers Watson

App to estimate solar cost, predict power generation, and find local installers. (Angular,Node)Built on a cutting edge marketing analytics & automation platform (Scala, MongoDB).

Lead a ‘tiger team’ to build and launch an auto insurance inbound call exchange to market. (Node, Express, Twilio)Calls transformed mobile from a break even channel to our most profitable.Worked to build the largest click platform in auto insurance.

Early leader in auto insurance paid search marketing.Advanced bidding algorithms and cutting edge business intelligence.Deployed AB tests to optimize the funnel. 10x profit in 2 years.

Dogpatch Labs AlumCreated ‘myAppValue’ - zEstimate for appsHelped pivot from Sedo for apps to an app market intelligence platform.Used data science to understand the app marketplace.