Gerardo Sarmiento Email & Phone Number

New York, NY, US

Paris, FR

Paris, FR

Sell-in for Department Stores

New York, NY, US

Metzingen, Baden-Württemberg, DE

• Support the development, analysis, and reporting of retail performance for major wholesale accounts.
• Analyze sales bookings and demand by category and customer to identify opportunities and areas for improvement.
• Facilitate pre and post-market planning / Demand Planning.
• Development of top-down plans by brand and category for the US wholesale market.
• Manage monthly shipping targets for all wholesale accounts.
• Perform business analysis using historical data and current trends to recommend strategies to achieve goals.

New York, New York, US

• Created financial plans at classification and seasonal levels for merchandise buy periods for +160 retail stores.
• Created detailed seasonal buying plans for the company retail stores by SKU (style, color, size).
• Reported and consolidated sales, margin, inventory, promotions, markdowns, and best sellers.
• Recapped end of season performance at classification, season, and style levels for merchandise buy period.
• Established MIN/MAX inventory levels per door class (A/B/C/D) and defined prepacked product assortment for retail stores in order to gain operational efficiencies.
• Supported a newly created activewear division selling a private label to Walmart stores.

Caracas, DF, VE

• Trained and developed 3 direct reports.
• Buying & Planning for fashion/clothing brand.
• Created merchandise plans to guarantee optimal inventory, increase merchandise flow, and reduce markdowns.
• Developed and executed strategies for merchandise assortments, resulting in a 28% increase in sales.
• Ensured timely and efficient product flow by partnering with external vendors and factory production manager.
• Analyzed sales performance to adjust assortment/inventories as needed and execute liquidation strategies.

New York, New York, US

• Prepared and maintained various reports to recap sales, markdowns, and stock levels for the buying team.
• Collaborated in the preparation of the buying plans based on the open to buy and planning directives.
• Supported the intimates buying team in day to day activities.

Caracas, DF, VE

• Participated in rotational training program in apparel/clothing production.
• Assignment in Colombia supporting a new branch including identifying key factors required to introduce an unknown brand to a new market and opening the brand’s first retail store in that country.
• Restructured the product portfolio and prepared the merchandise plan for the first retail store by defining production costs and margins, and selected the target customers and pricing strategy in the new Colombian.
• Evaluated potential retail store locations and led acquisition negotiations.
• Selected and prepared monthly Key Performance Indicators for presentations to top management.

• Co-founded a sporting goods retail business (2 stores).
• Developed the business strategy, administered the investment budget, and estimated P&L.
• Managed Operations, Finance, Cash Flow, Planning, Buying, Inventory, Staffing and Training.

Greater Chicago Area, IL, US

• Identified and recruited strong candidates and managed the hiring process.
• Analyzed personnel trends in the sales department.
• Authored manual on hiring/termination procedures to provide guidance for managers.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Business Administration (B.S.), Business