For the past 16 years, I have directed and managed SalonCentric'sCreative Services team, which includes an art director, managing editor,senior digital and print designers, senior copywriters, project managers,and numerous freelancers. I have been responsible for creating andmaintaining the overall branding and guidelines for all SalonCentricmarketing channels, including managing the retail environment for 600+stores, directing branding for the website and email communications,overseeing the production of magazines and catalogs with a circulationof over 100,000, leading the branding e orts for major events such asthe American Beauty Show and Premiere, and developing marketingmaterials for SalonCentric-sponsored shows, events, and in-storedemonstrations. I conceptualized each channel's overarching brandingstrategy and directed the team in implementing and adapting theseconcepts across all marketing materials.

Directed and managed the print design team for EarthLink’s MarketingServices Department, which included four senior designers andnumerous freelancers. Created overall branding for all five divisions:Municipal Networks, Voice, Wireless, HighSpeed, and Dial-up. Developedlogos and style guides for both EarthLink and SK-EarthLink, and createdbranding campaigns for the Apple division of EarthLink. Art directed anddeveloped a wide range of marketing materials, including ads, corporateand tagline logos, brochures, direct mail, welcome kits, welcomemagazines, tradeshow collateral, retail packaging, retail displays,co-branded CD/sleeves, internal marketing campaigns, presentationmaterials, emails, and web banners.

Developed the design and branding for Corbis’s brochures, catalogs,self-mailers, user manuals, CD packaging, catalog packaging, and specialtyitems such as invitations, postcard books, and mouse pads. Carried piecesthrough the entire creative development process to the printing stage.