Creative Director
CurrentFor the past 16 years, I have directed and managed SalonCentric'sCreative Services team, which includes an art director, managing editor,senior digital and print designers, senior copywriters, project managers,and numerous freelancers. I have been responsible for creating andmaintaining the overall branding and guidelines for all SalonCentricmarketing channels, including managing the retail environment for 600+stores, directing branding for the website and email communications,overseeing the production of magazines and catalogs with a circulationof over 100,000, leading the branding e orts for major events such asthe American Beauty Show and Premiere, and developing marketingmaterials for SalonCentric-sponsored shows, events, and in-storedemonstrations. I conceptualized each channel's overarching brandingstrategy and directed the team in implementing and adapting theseconcepts across all marketing materials.
