Scott Gibson Email & Phone Number

A logical progression arising from my success as the Business Development Manager, I then became responsible for Onboarding, Coaching and pushing new relationships into Production. As part of this, I completely rebuilt our Onboarding process making it exceptionally robust and thorough, including effective launch assets, live training sessions and routine tactical interaction.

Promoted into this role not long after my first year with Hiscox, I was their first-ever Business Development Manager. I was championed with proactively growing our base of Broker, Affinity Relationships and Partnerships. Additionally, the role included charting the future of where we need to be and creating the roadmap of how to get there.

Greater Atlanta Area

Nurtured and grew Hiscox's relationships with mid and lower-level Partners and Brokers. The key to my success here was finding those critical "unlocks" to increasing production through fortifying relationships and working to better understand the Partner's business model. I dove deeply by analyzing Partner online raters and helping them to include Hiscox in the appropriate places. Most every Partner I worked with saw a measurable increase in production.

Greater Atlanta Area

The Account Executive role at Assurant is heavily weighted with Project Management responsibilities.Comprehensive oversight on key Assurant accounts such as Charter Communications (Spectrum Mobile), DISH Network, and The Home Depot as primary, daily point-of-contact. Partnered with clients to mutually define/refine, contract and implement new profitable programs. Coordinated multiple Assurant teams to successfully deploy programs on time and on budget, resulting in client programs that perform smoothly, efficiently and profitably. Full P&L and CRM responsibilities.Negotiated and managed beginning-to-end implementation of new DISH Network satellite TV equipment Protection Program benefitting some 6MM DISH customers. This included coordinating the efforts of multiple DISH and Assurant teams to achieve Data Transfer/Security and Reconciliation, Legal and Program Compliance, new Program Terms & Conditions approved and compliant at the state and local level (among others).Onboarded new client Spectrum Mobile by helping to launch programs that included; Mobile Device Protection, Trade-In and Upgrade, and Device Lifecycle Management. Negotiated, contracted and implemented a Mobile Device Recycling program for 700+ Spectrum Mobile retail storefronts. This multi-faceted implementation included; State Licensing, Compliance Reviews, Data Transfer and Reconciliation, Customer Communications, KPI and SLA Metrics, Actuarial Fundamentals, among others. Reworked and refined Claims and Service Delivery programs for The Home Depot resulting in greater customer and client satifation. Streamlined IVR call transfer process for improved customer experience while reducing the number of calls to care centers by ~2000 per month, resulting in significant savings. Scrubbed through financial records to successfully resolve and collect 2-years' worth of unresolved debt.I've never left a client anything less than 100% satisifed.

Greater Atlanta Area

Broad accountability for distribution management, sales and marketing of Turner networks (TBS, TNT, CNN, TNT, Cartoon Network, and Adult Swim). Assigned additional accountability for Turner’s newest and fastest growing distribution partners, AT&T U-verse, Google Fiber and Verizon in addition to existing account responsibility for DIRECTV and DISH Network. These distributors represent over $2-billion in annual revenue.Interfaced with key client contacts to deliver crucial market information back to Turner executives, Turner Network managers, strategic planners and internal marketing groups. Provided weekly market updates to SVP of distribution. Identified market trends, anomalies, opportunities. Communicated Turner priorities and strategic initiatives to ensure that top-line company initiatives were properly promoted within distributor’s consumer communications. Created and executed effective marketing partnerships to increase awareness and viewership of marquis programming events such as NCAA March Madness and “CNN Heroes”. Conducted regular brainstorming sessions with distributors to identify ways to mutually increase business, and conducted market planning sessions. Built strong relationships on all levels within distributors to maximize operational efficiencies, increase Turner market presence, and to achieve Turner’s ratings and distribution benchmarks. Bartered Turner assets for prominent positioning in distributors’ marketing communications to viewers. Secured commercial spots for Turner programing at little or no cost, as well as prime placements for Turner programming in distributor’s consumer marketing communications with values of $200K to $600K in each instance.Secured distributor commitments to participate in Turner network promotions. Established and lead bi-weekly conference calls with each distributor and internal Turner staffers to ensure that project priorities remained on track and on budget, and to resolve miscellaneous open issues.

Greater Atlanta Area

Assigned new and additional marketing oversight for DIRECTV and DISH Network accounts in this position that were cumulative to distribution, sales and operations. Directed allocation and execution of annual contractual marketing dollars often exceeding $1-million.Ensured that all partnership marketing campaigns were in contractual compliance and frequently tempered issues that threatened to derail partnerships. Negotiated, developed, directed and oversaw execution of marketing campaigns to ensure that Turner programming priorities were promoted in a most advantageous manner. Interfaced within Turner marketing departments to ensure that mutually agreed-upon promotional campaigns were executed to all parties’ expectations.Presented campaign results internally and externally to distributor partners. Orchestrated Turner’s on-site participation at many regular distributor events and grassroots acquisition activations.