Gray Scott Email & Phone Number

Chicago, IL, US

Where The Marketers Are, US

Auto Genius is a community of high-growth automotive marketing professionals that are sharing tactics, experimenting with new ideas, and providing help and support for each other. Auto Genius is more than a think tank – it’s a dynamic organization focused on helping members identify their purpose and achieve their full professional potential. Innovation.

• As the founder of The Digerati Group, I lead a team that takes a consultative approach to partnerships, deeply understanding client challenges to craft customized roadmaps for success. With over 25 years of combined.
• Artificial Intelligence Consulting and Implementation
• Customer Data Platform (CDP) and Marketing Automation Platform (MAP) Consulting
• Search Engine Optimization (SEO) and Local SEO
• Pay-Per-Click Advertising (PPC)
• Social Media Marketing (SMM) and Influencer Marketing

Saint Louis, MO, US

Engaged in a full transformative digital and tech rebuild.

Retail Operations within: CA, AZ, NV, CA, US

• As Chief Marketing Officer, I oversaw and owned all marketing operations and technology stacks for Cardinale Automotive Group, encompassing 22 locations. Key achievements include:
• Rebuilt the core digital foundation across all 22 websites, leading to an impressive turnaround from an 85% abandonment rate to an 85% conversion rate.
• Installed and developed processes around AI and machine learning technologies, resulting in a 43% increase in sales appointments and similar double-digit gains in service.
• Completely overhauled SEO strategies, achieving a 500% lift in organic traffic enterprise-wide, with some locations experiencing up to a 1000% increase.
• Created a unique brand and buying experience for commercial sales, enhancing customer engagement and satisfaction.
• Implemented cutting-edge Business Intelligence software for improved ad spend management and efficiency, enabling precise ad channel optimization.

As Marketing Director at Muller Auto Group, I spearheaded the development and implementation of our brand strategy while crafting innovative marketing strategies for both new and existing products. My role involved overseeing all aspects of marketing initiatives, including campaigns, events, digital marketing, and public relations.I collaborated closely.

Oak Lawn, Illinois, US

• As a passionate digital marketing professional, I targeted the development and optimization of comprehensive digital marketing campaigns across multiple channels. My role focused on enhancing brand visibility and.
• Planned and executed web, SEO/SEM, email, social media, and display advertising campaigns.
• Designed and maintained a robust social media presence.
• Measured and reported on campaign performance, aligning results with goals (ROI and KPIs).
• Analyzed trends and insights to optimize marketing spend and performance.
• Developed innovative growth strategies through brainstorming and experimentation.

Naperville, Illinois, US

• As Vice President of Support, I spearheaded the creation and optimization of the technical support organization at Dealer Inspire. My tenure was marked by significant achievements in enhancing efficiency and customer.
• Structural Establishment: Designed and implemented the structure, processes, and workflows for an effective technical support team.
• Efficiency Improvements: Reduced ticket close times from an average of 7 days to under 24 hours and improved first response times from over 24 hours to less than 30 minutes.
• Leadership and Staffing: Built a strong leadership presence within the division and staffed the department to meet demand while maintaining cost efficiency.
• Resource Management: Successfully managed team resources and cultivated a culture of accountability and teamwork.
• Customer Retention: Maintained positive relationships and ensured exceptional customer service, leading to 100% customer retention during my tenure.

Malvern, PA, US

• As the Director of Business Development and Senior Business Strategist at Stream Companies, I developed and led a team of Inside Sales Professionals, focusing on consultative selling and digital marketing strategies. I.
• Developed and led a team of Inside Sales Professionals.
• Trained the team in consultative selling and digital marketing strategies.
• Consulted with clients on strategies to meet business objectives and increase ROI.
• Managed client relationships with businesses earning over $5M in revenue.
• Worked across multiple industry verticals.

Rockville, Maryland, US

• In this role, I leveraged my extensive knowledge of the automotive industry along with a deep understanding of various marketing, technology, and sales channels. This allowed me to work closely with dealership.
• Achieved top sales position
• Generated over $40K in monthly recurring revenue within the first four months
• Secured annualized revenue exceeding $400K from the first four months' performance
• Increased six-month monthly recurring revenue to over $60K
• Demonstrated ability to maintain gross marginsFurther, I emphasized the importance of integrating digital marketing with a solid traditional strategy for branding and brand awareness, creating a comprehensive blueprint.

Sandy Springs, Georgia, US

• During my tenure at Dealer.com, I served as a Digital Consultant where I specialized in SaaS sales and consulting. Over the course of two years, I played a pivotal role in generating nearly $1.3 million in revenue..
• Managing monthly and quarterly sales forecasts.
• Being recognized for generating high-quality leads (HQLs) through cold calling and various communication channels.
• Providing prompt responses to inbound inquiries and making cold calls to prospective new clients.
• Performing consultative analyses of potential and current client needs.
• Excelling in relationship building, ensuring smooth transitions through the sales process.

E-Business Marketing Management

Aas, Business Marketing Management And Ophthalmic Sciences