Build and manage a rich content/editorial calendar that helps attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)Manage SEO, including on-site and off-site SEO; development of high-quality content around important & relevant terms and organic search engine performance.Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation contentBuild and manage the company website to keep it modern and engaging meanwhile being accessible. Leverage the site as your primary conversion and lead generation engine.Build & manage marketing automation and lead nurturing processes through email, content, and social channels.Manage the strategy and setup of all paid campaigns to expand the reach with the best possible cost-per-acquisition.Measure, set, communicate and achieve targets for site impressions, clickthrough rates, traffic, marketing qualified leads and conversions.Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine our process to convert customers.