Gemma Louise Sheridan
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Gemma Louise Sheridan Email & Phone Number

Business Director - Strategy and Insights at Leo Burnett MEA (Middle East & Africa)
Location: Dubai, United Arab Emirates, United Arab Emirates 18 work roles 1 school
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Role
Business Director - Strategy and Insights
Location
Dubai, United Arab Emirates, United Arab Emirates
Company size

Who is Gemma Louise Sheridan? Overview

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Gemma Louise Sheridan is listed as Business Director - Strategy and Insights at Leo Burnett MEA (Middle East & Africa), a company with 203 employees, based in Dubai, United Arab Emirates, United Arab Emirates. AeroLeads shows a matched LinkedIn profile for Gemma Louise Sheridan.

Gemma Louise Sheridan previously worked as Business Director - Strategy & Insights at Leo Burnett Mea (Middle East & Africa) and Senior Strategy Consultant at Dubai World Trade Centre. Gemma Louise Sheridan holds Ba Honours Degree, Marketing from The University Of Salford.

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Leo Burnett MEA (Middle East & Africa)

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About Gemma Louise Sheridan

At the helm of strategy and insights at StudioM, Leo Burnett MEA, my focus lies in shaping McDonald's brand and marketing strategy across the GCC region. Leveraging extensive expertise in marketing research and strategic thinking, I drive growth and innovation within the dynamic GCC market. This role has honed my ability to synthesize data into actionable insights, fostering strategic partnerships across the Publicis Group.The journey prior to my current chapter at Leo Burnett MEA included a pivotal role as Senior Strategy Consultant, where I crafted go-to-market propositions and built strategic product offerings. My mission is to empower brands by turning complex market data into compelling narratives that resonate with diverse audiences and deliver commercial success.

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Leo Burnett MEA (Middle East & Africa)
Leo Burnett Mea (Middle East & Africa)
Business Director - Strategy and Insights
Dubai, AE
Employees
203
AeroLeads page
18 roles

Gemma Louise Sheridan work experience

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Business Director - Strategy & Insights

Current

Dubai

Leading Power of One Strategy for McDonald's across GCC region Working across Publicis Group and Leo Burnett on strategic business opportunities

Apr 2024 - Present

Senior Strategy Consultant

Dubai

Developing go-to-market propositions and forming the strategic product offering and team

Jan 2024 - Apr 2024

Senior Strategy Consultant

United Kingdom

Dec 2022 - Apr 2024

Senior Strategy Director

Dubai, United Arab Emirates

Jan 2023 - Sep 2023

Senior Director Strategy. - Ft Contract

Developing a new division in the business that fuses research, strategy, digital & social, measurement to provide specialist support on new business opportunities and client accounts.Key clients:New Balance, Sony, PlayStation, Coca Cola Company, Remington, TherabodyResponsibilities:Working at senior level to advise on strategy, positioning and.

Nov 2021 - Dec 2022

Strategy Director

Manchester, United Kingdom

Delivered go-to-market strategies for global clients including positioning and brand strategy. I was responsible for a team of 25 strategists and creative individuals. in one of the world’s leading entrepreneurial and fastest growing e-commerce businesses – THG Ingenuity. Key Clients:Nestle Health Science portfolio, Homebase, Dulux, W Grants & Sons.

Dec 2019 - Aug 2021

Brand Strategy Consultant & Co-Founder

United Kingdom

We are strategic creative partners to ambitious business leaders who believe in the power of brand to drive commercial results.We turn insightful strategies into impactful creative that transcends any channel, platform or media. We are the home of borderless branding, developing brands that are ready for any challenge that your business needs to overcome.

Apr 2014 - Dec 2019

Interim Brand Strategy Consultant

Developing the brand strategy and reforming marketing operations

Jun 2018 - Aug 2018

Planning Director

Manchester, United Kingdom

Board and Management team member of an exciting team with an ambitious growth strategy driven by a simple ambition to shape shopper behaviour for the many brands we serve and to drive business impact for the businesses we work with.

Jan 2017 - Sep 2017

Head Of Strategy

Manchester, United Kingdom

Setting up a Strategy Department and process within the agency and consulting on agency and client brands.

Sep 2014 - Mar 2016

Senior Planner

Dubai

Working across new business pitches, insight driven projects and brand and marketing communication strategies for a range of clients including FMCG, Automotive, Finance, Healthcare, Tourism & Leisure as well as Entertainment brands. It's an exciting time to be a Strategic Planner with clients looking for guidance on brand building, marketing output and.

Jan 2012 - Feb 2013

Strategic Planner

Dubai, United Arab Emirates

/ Working primarily on Emirates NBD, Mastercard, Sony and new business pitches./ Devising brand / campaign strategies/ Gathering insights or conducting research to explore new opportunities or shine the light on that all important audience, market or categoryMy role exists to solve business problems. The output can range from a business strategy to a.

Mar 2011 - Jan 2012

Strategic Planning & Insight Manager

Overall we're turning insights / truth's into meaningful strategies for our clientsAlso sit on the Blue Banana team (research agency we have acquired)Manage all research contractsManage research functions across the agency Running primary research projects - qualitative & quantitativeRunning brand workshopsSetting up ROI research functionManaging in-house.

Jan 2009 - Jan 2011

Senior Ad Marketing Executive

Bbc

Provide research support for magazine brandsPromoting the effectiveness of magazinesTraining sales teams on the 'Knowledge Audit'Involvement with day-to-day pitchesUsing panel research to prove the case for magazinesKeeping all sales staff up-to-date on magazine performance

Jan 2008 - Jan 2009

Commercial Advertising Research Executive

Researching the effectiveness of radio advertising Liaising with research agencies Working together with media agencies Working on innovative ways of researching Management of research projects in their entirety Creation of new research to help drive sales Training sales staff on how to use research data effectively

Aug 2006 - Jan 2008

Marketing Executive

Creating sales arguments for various press and online titlesResearching various markets and reporting the information back.Working to deadlines.Working on briefs alongside the sales team.Turning market research into sales arguments.Translating research into sales arguments

Feb 2005 - Aug 2006

Marketing Assistant T&A Sweden

Managing various market research projectsCreation of internal arguments for marketing projectsWorking with key suppliers

Apr 2003 - Apr 2004
Team & coworkers

Colleagues at Leo Burnett MEA (Middle East & Africa)

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Gemma Louise Sheridan education

FAQ

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What company does Gemma Louise Sheridan work for?

Gemma Louise Sheridan works for Leo Burnett MEA (Middle East & Africa).

What is Gemma Louise Sheridan's role at Leo Burnett MEA (Middle East & Africa)?

Gemma Louise Sheridan is listed as Business Director - Strategy and Insights at Leo Burnett MEA (Middle East & Africa).

Where is Gemma Louise Sheridan based?

Gemma Louise Sheridan is based in Dubai, United Arab Emirates, United Arab Emirates while working with Leo Burnett MEA (Middle East & Africa).

What companies has Gemma Louise Sheridan worked for?

Gemma Louise Sheridan has worked for Leo Burnett Mea (Middle East & Africa), Dubai World Trade Centre, Deliberate, Impact Bbdo, and Ear To The Ground.

Who are Gemma Louise Sheridan's colleagues at Leo Burnett MEA (Middle East & Africa)?

Gemma Louise Sheridan's colleagues at Leo Burnett MEA (Middle East & Africa) include Minecraft Roblox, Azam Ali, Gaurav Chauhan, Hashem Dabash, and Victor Haffling.

How can I contact Gemma Louise Sheridan?

You can use AeroLeads to view verified contact signals for Gemma Louise Sheridan at Leo Burnett MEA (Middle East & Africa), including work email, phone, and LinkedIn data when available.

What schools did Gemma Louise Sheridan attend?

Gemma Louise Sheridan holds Ba Honours Degree, Marketing from The University Of Salford.

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