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@virgintrainseastcoast.com
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George Shuttlewood is listed as Chief Marketing Officer at Global Touring at Global Touring, based in United Kingdom. AeroLeads shows a work email signal at virgintrainseastcoast.com and a matched LinkedIn profile for George Shuttlewood.
George Shuttlewood previously worked as Chief Marketing Officer at Global Touring and Head of Marketing - Healthcare, Pharmacy & Summer (interim) at Boots Uk. George Shuttlewood holds Msc, Marketing from University Of South Wales.
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20 years marketing experience across Travel, Retail and Utilities with a key focus on; developing brand & comms strategy, advertising, partnerships, digital, social & content and BTL, leading teams and agency relationships whilst managing multi-million pound budgets. I’m commercially astute with a clear track record of growing revenue through marketing initiatives & customer centricity and am equally comfortable working with big creatives ideas and data, to drive both brand and performance metrics20
Listed skills include Direct Marketing, Integrated Marketing, Digital Marketing, Marketing Communications, and 44 others.
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Global Touring is a collection of group touring brands; Topdeck Travel & Back-Roads Touring and is part of the Flight Centre Travel Group.As a key contributor to overall business strategy, responsibility includes; Customer insights and research, brand strategy & planning, digital experience and tech development, direct sales P&L, advertising, social media and content, with a global team & agencies and a multi-million pound budget.
Nottingham, Gb
A 1 year interim contract.As part of the Marketing Leadership Team, I was responsible for the marketing strategy, annual planning and all communications for Healthcare, Pharmacy & Summer. Leading an advertising team, as well as a large matrix team across a number of marketing disciplines. Direct accountability for multi-million ATL investment and ROI, along with associated agency management. Regular presenting and influencing at Director level. Highlights: Launching Viagra Connect to market, 2018 summer activation and developing a new pharmacy marketing strategy.
York, England, Gb
As Virgin took over the franchise I was successful in securing a promotion. Accountable for the marketing strategy, multi-million pound marketing budget & associated ROI and virgintrainseastcoast.com. Leading a large team, this role included responsibility for the marketing strategy, advertising, brand partnerships and front end website. Highlights included; planning and delivery of full virgin rebrand, new creative platform, developing commercial business plan and building a new, high performing team.
York, England, Gb
East Coast operates in a highly competitive marketplace with a large amount of competition from other train operators, airlines and cars, as well as the majority of journeys being discretionary. This places an increased importance on Marketing. My role here is wide ranging, with the primary objective of encouraging more leisure travel along the East Coast Route. Main responsibilities include;- Strategic planning through to delivery of integrated marketing activity (Advertising, Digital and Direct). - Full accountability for a multi-million pound activation budget along with the associated ROI- Product Management / Development- Brand Development- Partnership strategy and activation- Agency management (Media & Creative)- Team Management
Coventry, Gb
A faced paced, advertising communications based role targetting B2C and B2B customers and prospects.Main acheivements included:- Managing the communications launch of E.ON's first new to market proposition for several years with a multi-channel, multi-million pound media spend- Devised and delivered a new communications strategy targetting High Value SME customers- FA Cup advertising communicatons in the final year of the Sponsorship, which became the most successful campaign in the five years of sponsorship.
Coventry, Gb
Moving into a more senior role within the team taking on more responsibility including Team Management
Coventry, Gb
Full mix B2B marketing role focussed on retaining existing customers and aquiring new ones through marketing communications. This role covered both SME and Corporate customers.
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George Shuttlewood works for Global Touring.
George Shuttlewood is listed as Chief Marketing Officer at Global Touring at Global Touring.
AeroLeads has found 1 work email signal at @virgintrainseastcoast.com for George Shuttlewood at Global Touring.
George Shuttlewood is based in United Kingdom while working with Global Touring.
George Shuttlewood has worked for Global Touring, Boots Uk, Latin America, Virgin Trains East Coast, and E.On Uk.
You can use AeroLeads to view verified contact signals for George Shuttlewood at Global Touring, including work email, phone, and LinkedIn data when available.
George Shuttlewood holds Msc, Marketing from University Of South Wales.
George Shuttlewood is listed with skills including Direct Marketing, Integrated Marketing, Digital Marketing, Marketing Communications, B2B Marketing, Marketing Management, Customer Insight, and B2B.
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