George Shuttlewood Email and Phone Number
George Shuttlewood work email
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George Shuttlewood personal email
20 years marketing experience across Travel, Retail and Utilities with a key focus on; developing brand & comms strategy, advertising, partnerships, digital, social & content and BTL, leading teams and agency relationships whilst managing multi-million pound budgets. I’m commercially astute with a clear track record of growing revenue through marketing initiatives & customer centricity and am equally comfortable working with big creatives ideas and data, to drive both brand and performance metrics20
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Chief Marketing OfficerGlobal Touring Nov 2018 - PresentGlobal Touring is a collection of group touring brands; Topdeck Travel & Back-Roads Touring and is part of the Flight Centre Travel Group.As a key contributor to overall business strategy, responsibility includes; Customer insights and research, brand strategy & planning, digital experience and tech development, direct sales P&L, advertising, social media and content, with a global team & agencies and a multi-million pound budget.
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Head Of Marketing - Healthcare, Pharmacy & Summer (Interim)Boots Uk Oct 2017 - Sep 2018Nottingham, GbA 1 year interim contract.As part of the Marketing Leadership Team, I was responsible for the marketing strategy, annual planning and all communications for Healthcare, Pharmacy & Summer. Leading an advertising team, as well as a large matrix team across a number of marketing disciplines. Direct accountability for multi-million ATL investment and ROI, along with associated agency management. Regular presenting and influencing at Director level. Highlights: Launching Viagra Connect to market, 2018 summer activation and developing a new pharmacy marketing strategy. -
Career BreakLatin America Aug 2016 - Sep 2017London, Gb -
Head Of MarketingVirgin Trains East Coast Jan 2015 - Aug 2016York, England, GbAs Virgin took over the franchise I was successful in securing a promotion. Accountable for the marketing strategy, multi-million pound marketing budget & associated ROI and virgintrainseastcoast.com. Leading a large team, this role included responsibility for the marketing strategy, advertising, brand partnerships and front end website. Highlights included; planning and delivery of full virgin rebrand, new creative platform, developing commercial business plan and building a new, high performing team. -
Leisure Marketing ManagerVirgin Trains East Coast Dec 2011 - May 2015York, England, GbEast Coast operates in a highly competitive marketplace with a large amount of competition from other train operators, airlines and cars, as well as the majority of journeys being discretionary. This places an increased importance on Marketing. My role here is wide ranging, with the primary objective of encouraging more leisure travel along the East Coast Route. Main responsibilities include;- Strategic planning through to delivery of integrated marketing activity (Advertising, Digital and Direct). - Full accountability for a multi-million pound activation budget along with the associated ROI- Product Management / Development- Brand Development- Partnership strategy and activation- Agency management (Media & Creative)- Team Management
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Senior Advertising Campaign ManagerE.On Uk Jan 2011 - Dec 2011Coventry, GbA faced paced, advertising communications based role targetting B2C and B2B customers and prospects.Main acheivements included:- Managing the communications launch of E.ON's first new to market proposition for several years with a multi-channel, multi-million pound media spend- Devised and delivered a new communications strategy targetting High Value SME customers- FA Cup advertising communicatons in the final year of the Sponsorship, which became the most successful campaign in the five years of sponsorship. -
Senior Marketing Campaign ManagerE.On Uk Nov 2008 - Dec 2010Coventry, GbMoving into a more senior role within the team taking on more responsibility including Team Management
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Marketing Campaign ManagerE.On Uk Mar 2007 - Nov 2008Coventry, GbFull mix B2B marketing role focussed on retaining existing customers and aquiring new ones through marketing communications. This role covered both SME and Corporate customers.
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B2B Internal Communications ManagerE.On Uk Feb 2006 - Feb 2007Coventry, Gb
George Shuttlewood Skills
George Shuttlewood Education Details
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University Of South WalesMarketing -
Nottingham Trent UniversityCim Marketing
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Coventry UniversityBa Hons Marketing Management
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Chartered Management InstituteCmi Diploma In Management And Leadership
Frequently Asked Questions about George Shuttlewood
What company does George Shuttlewood work for?
George Shuttlewood works for Global Touring
What is George Shuttlewood's role at the current company?
George Shuttlewood's current role is Chief Marketing Officer at Global Touring.
What is George Shuttlewood's email address?
George Shuttlewood's email address is ge****@****ast.com
What schools did George Shuttlewood attend?
George Shuttlewood attended University Of South Wales, Nottingham Trent University, Coventry University, Chartered Management Institute.
What skills is George Shuttlewood known for?
George Shuttlewood has skills like Direct Marketing, Integrated Marketing, Digital Marketing, Marketing Communications, B2b Marketing, Marketing Management, Customer Insight, B2b, Crm, Digital Communication Strategy, Advertising, Agency Management.
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