Greg Sleter Email & Phone Number

York, Pa, Us

Chicago, Illinois, United States

I am the lead editor for Store Brands, the top B2B news outlet covering the world of private label and exclusive brands inclusive of the nation's largest retailers and product suppliers. During my tenure, our digital engagement with our readers has continued to grow through increases in web traffic and engagement on social media. I also overhauled the editorial calendar to include new features that provide our readers with the latest information. • I spearheaded the launch of the Store Brands Spotlight podcast. • Led the transition from a print-centric publication to one that is digital focused. This includes development of digital products that showcase daily news as well as long form features and special sections the are proprietary to Store Brands. • Expanded Store Brands' annual webinar series that included the launch of quarterly State of the Industry reports one on retail and one specific to private brands, with each featuring internal and external experts.• Partnered with the Private Label Manufacturers Association to update the Private Label Hall of Fame annual event. New categories were developed and the number of honorees was expanded.

Rockville Centre, New York

Here, I directed the development and implementation of overarching media and promotional strategies to boost external outreach, highlight clinical service lines, and centralize media communications across a healthcare system consisting of six hospitals, three skilled nursing facilities, numerous ambulatory care sites, and 17k employees. In collaboration with teammates, executive teams, and stakeholders, I established initiatives and laid the groundwork for a unified media and PR relations enterprise.• Hired as a key member of a newly formed marketing and PR team department, a first of its kind for the health system, that was established from the ground up.• Unified branding messaging across the organization to ensure a centralized marketing front to field media inquiries, messaging, and craft content to spotlight physicians, patient stories, technology, and special events.• Positioned a competitive brand model that shifted public perception from “community hospitals” to a “world-class health system” and highlighted the message through press releases, social media, interviews, and digital and print newsletters. • Partnered with internal video teams to produce dynamic short- and long-form stories focused on compelling patient stories and physician experiences within key areas of cardiology, oncology, neuroscience, primary care, & ambulatory services.

Islandia, Ny

In this position, I oversaw a five-person editorial team and an annual editorial cycle that included the publication of more than 30 print issues and the management of two websites for a combined subscriber reach of 25k. I leveraged my management experience and digital savviness to revamp the existing website platform, increase engagement, enrich the brands, and improve revenue.• Overhauled existing website to a new mobile/user-friendly WordPress platform to develop and expand digital properties, increase reach through SEO, and grow social media footprint.• Supplemented new website with additional video content which led to new sponsorships, a new revenue platform, exceptional feedback from executive leadership, increased stakeholder buy-in and surged website traffic by 35%.• Direct oversight and full responsibility of the “Kitchen Electrics” section of the HomeWorld Business magazine, which was the largest revenue producer for the company.• Streamlined and improved processes, achieved strict deadlines and created 500 pages of content within three weeks for an annual special event attended by 80-90k people. • Proactively identified marketing and sponsorship opportunities with new and existing clients to expand revenue.

Melville, Ny

I served as the editorial manager for three key sections (Cars, Real Estate and Business) on Newsday.com. I posted breaking news from wire services including AP, Reuters and Bloomberg, and designed and implemented SEO-friendly lists and photo galleries to encourage site traffic. I authored daily posts and highlighted content to bolster additional site traffic in partnership with social media managers.

Islip, New York

Founder of IslipHerald.com, a hyper-local news website that covered communities in southwestern Islip Town. The site was updated daily with local news and information about the events and people in the region.

Suffolk County, New York, United States

Here, I led an editorial team of eight covering more than 20 communities within Long Island with complete ownership of daily content on all websites including up to 40 posts per week/website and totaling thousands of posts per year. Overhauled websites to develop a Long Island touchstone that quickly flourished from four to over eight live sites/communities.• Fostered development of editorial team by hiring local writers, refining content, and mentoring to their full potential.• Developed key strategies with the regional publisher to identify local selling opportunities.• Established editorial best practices to increase reader engagement and page views through social media outlets.• Websites under purview accounted for more than 300k unique page visitors monthly and more than 1.5MM page views.

East Setauket, Ny

Set the editorial direction of Hotel Business Design that included story assignments and development of new editorial products. Also spearheaded the magazine’s redesign and name change from The New Look to Hotel Business Design.

West Islip, Ny

Founder of WestIslipTribune.com, a hyper-local news website covering the community of West Islip, NY. Was responsible for all aspects of the site including reporting, writing, editing, website maintenance, advertising and marketing.

East Setauket, Ny

As part of the management team on HomeWorld Business, I worked directly with the editorial staff on story development for each issue. I also covered three beats for the magazine: retail, home decor and storage & organization. In addition, I had editorial oversight of Nouveau, a twice a year special issue published during the New York Tabletop Market.

Westbury, Ny

Served as lead editor for two publications: Government Recreation & Fitness and Recreational Sports & Fitness.

Oceanside, Ny

Responsible for all media and publicity at the hospital.

Long Beach, Ny

Editor of Oceanside/Island Park Herald. Started as reporter on Long Beach Herald.

Ba, American History/Journalism

Associate Of Arts - Aa, Journalism