Gary Smeal Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, Us

- Built and led a high-performing sales team by hiring training and mentoring team members- Improved sales team productivity by over 200% through process optimization, training and accountability- Assisted in creating and driving the internal growth strategies to exceed annual revenue goals- Created strategies that help organizations grow with their digital marketing/print marketing/event promotional needs- Developed and managed budgets for digital marketing initiatives, optimizing ROI for clients- Successfully launched and managed multi-channel digital marketing campaigns across various platforms (SEO, PPC, social media, email, content marketing, video platforms, etc.).- Optimized website performance through SEO and CRO techniques, resulting in increased organic traffic and conversions.- Leveraged data analytics to track campaign performance, identify trends, understand user experience and make data-driven decisions.- Achieved significant increases in key performance indicators (KPIs) such as brand lift/brand awareness, website traffic, lead generation, customer acquisition, revenue and market share for our clients.

Cleveland, Ohio, Us

- Guided the entire sales strategy process for internal team members and clients from the needs assessment to implementation/execution, through continuous optimizations and results reporting - Provided data-driven assistance to the sales team as well as clients through strategy, execution, education, analysis and visualization- Provided in-depth reporting at various levels of detail and frequency based on the needs of the client relationship- Uncovered data-driven campaign opportunities and optimizations ensuring that all marketing efforts are driving towards campaign goals/success- Provided one-off, paid analytics pre-sale and post-sale consulting services for clients- Led the local sales efforts as a product manager for some of the data-related Marketing solutions- Assisted in the development of the sales team by creating developmental plans as well as partnering with the sales management team during the execution phases- Managed Google Tag Manager and Google Analytics tagging/tracking/analysis/reporting- Managed Advance Ohio employee LastPass account access- Performed ad hoc sales and ad platform data analysis for internal business intelligence purposes- Developed custom dashboards for internal data analysis- Researched and explored new tools, tactics and techniques to continually grow and improve our services, support and products for clients and for internal constituents

- Designed the process for routine statistical analysis (e.g. regression, A/B, hypothesis testing, etc.) updates ranging from data cleansing, summarization of major insights, to quantifying overall impact to the business- Routinely identified trends and developments in the competitive environments, then presented findings to key stakeholders in the organization- Conducted in-depth market research and analysis to identify target audiences and develop effective customer personas- Analyzed effectiveness of Marketing campaigns based on objectives and key performance indicators- Led cross functional communication with the Marketing and Product teams to consistently improve the design of future campaigns and tactics- Provided strategic direction and vision on division-level policies, procedures, and processes- Designed, developed and executed various sales and operational trials to test the viability of future business strategies- Managed vendor relationships with different governmental, lead generation as well as other Marketing-related agencies

- Managed and mentored direct report team of four individuals in a wide range of analytical and operational projects (i.e. market and competitive analysis)- Led efficient and accurate reporting initiatives to optimize sales performance, marketing spend, as well as incentive budget allocation- Established an infrastructure for a project management office within the inside sales channel to drive team member accountability - Planned, managed, and executed the use of speech analytics software to continuously coach the sales organization (500 sales reps) on how to further improve their sales approach and techniques- Provided strategic direction and vision for further adoption and usage of the company’s CRM tool - Worked with a broad range of team members to provide guidance/recommendations on proposals, projects, reports, presentations and/or potential areas of concern or risk- Provided in depth analytics leading to actionable insights in support of the inside sales organization- Prepared monthly leadership reviews that provide unbiased, comprehensive and data-driven commentary on the channel performance, results and direction- Oversaw development and maintenance of sales databases and reporting tools- Partnered and provided support when needed to the Financial services team

Atlanta, Ga, Us

- Acted as an advisor to the Telesales SVP and the senior leadership team that held responsibility for nearly $15M combined digital and print revenues and a customer base of 110,000- Assisted the SVP in facilitating effective decision-making- Coordinated the execution of strategic initiatives and ensured timely completion- Led and participated in regular meetings that provided updates, addressed problems/concerns, etc.- Acted as a liaison between the Telesales channel and other departments including Finance, HR, Compensation, IT, etc.- Development of presentations that explained the previous, current and future states of the inside sales channel (results, issues/problems, initiatives, etc.)- Development of draft communications on behalf of the Telesales SVP- Ensured the cohesiveness of the team and addressed any and all staff issues in an efficient but judicious manner

Atlanta, Ga, Us

- Design and develop strategic reports that assess and evaluate product performance- Conduct data analysis on ad performance to communicate with our customers and sales team the results of product performance (print, internet, websites, direct mail, search engine marketing, SEO, online display, etc.)- Assist on sales calls with the representatives to explain the benefits of our “Media Consultation & Care” program- Promote the main features of the MC2 program: solution-oriented media planning, year round account service, as well as lead tracking and performance management - Assist in developing sales planning strategies to create customer retention, growth, and satisfaction- Coordinate with core marketing and sales operations to lead, implement and report progress of strategies and tactics - Utilize performance data to identify additional revenue growth opportunities- Grew the MC2 program of about 40 customers when I was hired to nearly 300 customers ($7.6M in revenue)

Atlanta, Ga, Us

- Design and develop strategic reports that monitor and compare product sales results - Design and update weekly, monthly, and annual product revenue forecasts- Utilize computer proficiencies to maintain up-to-date print and internet sales results by levels of individual sales rep, sales channel, manager, and/or general manager- Conduct analysis of competitors’ products for various Midwest markets- Collaborates with sales managers/general managers to successfully monitor, modify and execute strategies to support corporate goals- Train and support office associates on various reporting methods and procedures- Create and run queries to provide strategic leads for the sales force- Completes special projects from time to time to facilitate the success of the organization

- Utilized marketing expertise and customer focus to develop solutions that meet needs of form, function, and value - Designed optimal website layouts that execute the client’s marketing objectives- Maintained continuous customer contact, providing enhancements and modifications to nurture the on-going customer relationship

- Managed and trained promotional advertising representatives (3-12 people.)- Researched and identified target Fortune 500 campaign markets- Supervised campaign markets and territories- Managed external networking and training engagements- Assisted in management/operation of satellite offices- Coordinated and lead internal campaign meetings - Assisted in employment screening process

- Developed territory through successful sales, PR and customer service techniques- Assisted in internal administrative functions

- Developed the eBizITPA monthly e-Newsletter- Defined primary content - Researched supplemental editorial content - Designed final layout - Managed direct marketing reaching aprox.2000 recipients- Managed content of ebizitpa.org web site

- Conducted market research on a variety of e-business topics- Conducted primary research - Developed questionnaires/surveys- Analyzed data - Documented results

Master Of Business Administration, Operations Management And Supply Chain Management

Bachelor Of Science Degree In Marketing, Marketing, Management