Gary Mullen Email & Phone Number

Seattle, Washington, US

Seattle, Washington, US

New York, NY, US

New York, NY, US

• Recruited by the Chief Marketing Officer to develop a SaaS B2B revenue generation engine that produces repeatable and forecastable quarterly bookings, enables Sales to achieve their bookings targets through impactful.
• Took a demand generation engine that was a cost center to producing a 2 to 1 ROI in one quarter. Increased targets by 25% and exceeded targets by 130%.
• Developed new messaging and strategy, focused on customer problems, rather than the product, to change the conversation focused on value, not price, infusing the messaging into all Sales collateral, demand generation.
• Created a new company brand essence and story that clearly defined the market value proposition, choreographing the brand essence throughout all Marketing messaging and Sales enablement assets.
• Retooled a global event engine to focus on ROI over brand, increasing the lead volume through an effective event strategy.
• Managed strategic partnerships by building key, high impact global partners (Facebook, Pinterest, TikTok, Twitter, etc.), creating an additional revenue channel, securing 80 new accounts, and influencing the strategic.

Burlington, Massachusetts, US

• Reporting directly to the CEO, accountable for all marketing strategy and programs to launch this startup cyber-security company to market. This was a part time, contract position that ended due to lack of funding.
• Defined the company’s target market, buyer personas and buying triggers required to successfully build go-to-market programs and messaging, including company brand messaging.
• Constructed customer-centric “problem” messaging designed to demonstrate DI’s unique value proposition from the customer’s viewpoint.
• Implemented a marketing automation platform and developed a cadence of outbound demand generation campaigns to drive leads to Sales, developing Account-Based Marketing campaigns that generated more than $28M in sales.
• Created numerous pieces of thought leadership content used for outbound lead generation campaigns and inbound campaigns using LinkedIn prospect targeting.
• Redesigned company web properties to attract and capture traffic, increasing monthly user counts by over 300%. Tripled LinkedIn visitors and more than doubled web site traffic in less than 6 months using targeted.

• Reporting directly to the CEO, recruited to lead all aspects of a publicly-traded, managed file transfer technology company's global marketing efforts, including strategy, messaging and positioning, brand development.
• Rebranded the company to position it for growth in a cloud-based, SaaS market, creating a new logo, corporate brand essence, color palette and company messaging.
• Launched the company’s first SaaS-based, MRR product that allowed customers to pay based on consumption. Implemented SaaS model with no near-term revenue dip and project revenue increase due to increased customer.
• Developed a digital marketing and demand generation strategy that increased top-of-funnel lead generation by 285%.
• Completely redesigned and relaunched the company web site, reducing overall cost by more than 60%, while increasing SEO, visitor traffic and overall lead capture through effective calls to action.
• Increased Marketing-sourced sales pipeline by more than 80%, including a 165% increase in organic pipeline production, resulting in double-digit growth year-over-year in marketing-sourced opportunity pipeline.

Aventura, Florida, US

• Launched Vijilan in the North American market and developed a go-to-market strategy, productized service offerings, pricing models, sales territories and compensation plans, partner programs, channel marketing and.
• Defined GTM strategy, packaged, priced and delivered a successful launch of Vijilan and its security services to the North American MSP and Solution Provider market.
• Created marketing and sales strategies that turned the launch into over $1M in bookings in 6 months.
• Exceeded yearly goal for recruited partners by 300% in 6 months.
• Orchestrated North American channel events with numerous channel organizations, including the Channel Company, to drive awareness, recruitment, and demand. Drove substantial demand resulting in the signing of more than.

Stadtkreis 1 Altstadt, Zurich, CH

• Replicated the marketing successes of North America to other regions globally, leading a global team of 15 experts driving a Revenue Marketing mindset, developing Marketing into a global B2B Growth Engine. Resigned to.
• Matrix-managed more than a high performing team of 40 global marketing resources, including 15 direct reports, ensuring budget ROI and standardized processes and messaging across all regions.
• Developed 3 segmented Global Sales Playbooks to increase deal closure ratios and improve mapping of marketing assets to the global Sales process.
• Delivered more than 100 lead generation assets globally to help the regions generate demand, launching a global Customer Reference program that generated more than 70 customer case studies.
• Built a Revenue Marketing organization that was responsible for influencing 42%+ of the North America Sales target, generating a 7-to-1 ROI, assisting in a 25%+ growth in B2B business.
• Increased brand awareness by more than 4% through Demand Generation efforts.

US

US

Fine Arts

Bs, Education