Gabriela Serrano, Ms Email & Phone Number

Horsham, Pennsylvania, United States

• Therapeutic categories: Oncology (Lung / Respiratory, Gastric cancer, Prostate, Bladder cancer), Chronic Heart Failure, and Non-alcoholic steatohepatitis (NASH), and Overactive Bladder (OAB).Targets: Healthcare.
• Assisted senior executives in executing all phases of project life-cycle from design through report delivery (creating custom survey instruments, analysis books, checking programs, overseeing fieldwork, data analysis.
• Analyzed and translated qualitative (80%) and quantitative (20%) findings into visually appealing reports for studies including message, concept and product testing, patient journey, positioning
• Provided client updates, offering any recommendation and solutions to meet their needs
• Briefed, liaised, and negotiated with subcontractors (fieldwork agencies, freelance transcribers, analyzers and interviewers)
• Managed junior members of project team

Philadelphia, Pennsylvania

• Delivered exemplary client service experience to 40+ companies as primary liaison between clients and NetQuest’s internal operations cross-functional teams to ensure top-notch client service in the USA and Canada
• Acted as the primary point of client contact for various qualitative and quantitative market research projects
• Established clear benchmarks for performance and monitored client sales progress by developing project/client tracker on Excel
• Developed and cultivated strong relationships with existing and potential customers to maximize profit through effective communication and ensure all requests and research expectations were met
• Identified potential new clients and agencies by effectively utilizing professional networks such as LinkedIn, email, and trade shows
• Promoted NetQuest's business goals at various conferences across North America, such as TMRE Las Vegas and Quirks NYC

• Contributed to over 10 syndicated research projects including deliverables for Brand Access Marketplace Dynamics, Payer Landscape for Specialty Pharmaceuticals, and Impact of Risk-Based Contracting services
• Identified insights and recommendations on trends in health plan marketplace to answer key business questions for clients, including those that pertain to product access, specialty pharmaceuticals, and contracting
• Supported research activities on syndicated and single client consulting research projects for top pharmaceutical and biotech clients, including project management, survey design, quantitative and qualitative analysis.
• Designed and developed research tools, such as surveys and discussion guides, and managed timelines for multiple projects simultaneously
• Performed secondary research through literature reviews and in-depth interviews of managed care professionals and physicians
• Performed quality checks throughout project cycle for syndicated research, such as testing online surveys, reviewing client deliverables and presentations for accurate data

Watertown, Massachusetts, United States

• Planned and executed all social media strategies for a sales and marketing agency with clients in the wireless telecommunications services industry.
• Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
• Maintained and expanded DUX Direct's social media presence on a variety of platforms (Facebook, Twitter, Instagram, LinkedIn, Google+, YouTube) by designing and curating editorial content including images, videos, blog.
• Used social media management system program, Hootsuite, to curate, share content, and schedule posts across all social media platforms.
• Collected and analyzed data on customer demographics and social media metrics, such as page views, page likes, engagement and reach, from content published on weekly basis.
• Grew social media communities by 29% Facebook, 37% Twitter, and 355% Instagram in a period of 5 months.

Greater Philadelphia Area

• Participated in a Management & Leadership Development program that works towards managing the operations of an independent business office, overseeing a team, and a marketing campaign for a Fortune 500 Client.
• Met daily with current & potential customers using proven systems.
• Trained & interviewed new employees

Puerto Rico

Processed payroll, monitored store traffic, inventory, and management reports including sales reports to identify retail trends for stores to maintain adequate inventory and ensure sales goals for 9 stores. Wrote quarterly newsletters and product knowledge manuals for company staff to strengthen staff's product knowledge, customer service, and enhance.

Puerto Rico

Generated maximum sales potential through upholding high customer service standards, maintained store appearance, kept merchandise filled to appropriate levels on sales floor and minimized shortages.

• Conducted a three-week price study on Roland (a major line of specialty food products) and its competition, by visiting 8 local grocers and developing a competitor analysis report presented to the Marketing Director.
• Created a product catalog for brand managers with over 2000 items using My Business Catalog program to organize and provide more complete and easier access to product information.
• Collaborated with Sales and Marketing team to develop sales presentations using PowerPoint and iMovie.

Puerto Rico. PO Box 11905 San Juan

• Compiled annual account information to brief new account manager for Nokia, a key customer account.
• Collaborated with Senior Strategic Manager in client profile creation that was lacking differentiation among competitors.
• Brainstormed and created copyright ideas for key account’s promotional campaign for the Creative department.

Puerto Rico. Urb. Industrial Luchetti 305

• Conducted price studies on Budweiser and competition.
• Assisted in the coordination and attended Absolut Vodka and adobo Bohio's promotional events.
• Prepared product and sales reports by customer.

Puerto Rico. Plaza Las Américas, Hato Rey, PR

• Met sales’ goals, cashier, stocked merchandise, conducted inventory
• Provided excellent customer service

Puerto Rico. El Señorial Shopping Center, Río Piedras

• Met sales’ goals, cashier, stocked merchandise, conducted inventory
• Provided excellent customer service

Master'S Degree, Marketing/Marketing Management, General

Related Coursework: - Marketing Research - Consumer Behavior - Data Analytics - Managerial Decision Strategies - Marketing Management.

Bachelors, Marketing/Marketing Management, General

Graduated with a Marketing and Business Communications Concentrations. COURSES - Basic Marketing - Sales - Publicity and Promotions.

Marketing, Publicity And Promotion

Marketing, Publicity and Promotions Classes.

High School, 2Nd Honour

Activities and Societies: Community Service, Dance ClubHigh School Diploma •Secretary and Choreographer of School Dance Club- High School.