Founder, CBO of M3Former GM of Adyoulike, a sell-side advertising platformFormer Criteo, a commerce media companyFounding team, Crowdly, an advocate marketing platformGreg is the Founder and Chief Business Officer of M3, a brand commerce company. Previously, Greg served as the SVP of Commercial Strategy at OpenWeb and led North American operations for Adyoulike, a subsidiary of OpenWeb. As the first employee at Adyoulike, Greg was instrumental in growing the company from its inception to a $100M exit. Before Adyoulike, Greg was a critical team member that helped build the Criteo SSP. Previously, Greg was the first employee at Crowdly and played a vital role in bringing the company to market.At LocaModa, he led sales, business development, client services, and product, resulting in numerous awards and milestones for major brands and agencies and LocaModa's acquisition by Monster Media. In another life, Greg worked at State Street as an internal consultant and project manager for the Derivatives Center of Excellence (COE) in Market Data Services, collaborating with multiple internal departments and outside consultants. He was also the youngest member of the first Lean Master Community panel at State Street, which included executives and external consultants.At Daversa Partners, Greg worked on retained C-level executive searches for various firms, including Matrix Partners, North Bridge Venture Partners, General Catalyst, Greylock Partners, and Citrix.