VINYO is a mobile e-learning and e-commerce platform that uses gamification to teach users about wine and foster connections between consumers and wine professionals. We champion wine brands and professionals who have been underserved by the wine industry and celebrate diversity to redefine the wine industry.

I provide strategic marketing guidance for minority-owned businesses, helping entrepreneurs define target market segments, analyze competition, and choose the best marketing channels. My work focuses on crafting tailored marketing strategies, managing budgets, building and optimizing websites, and implementing SEO/SEM to boost online visibility. I also ensure brand consistency through graphic design coordination.

Marketing Manager at SGS Northeast Asia, I lead strategic marketing efforts across 14 lines of business. My role involves crafting annual marketing strategies, coordinating events, managing web development initiatives, and overseeing budget allocation in close collaboration with senior leadership and business leads. I focus on driving business development and revenue growth through targeted marketing initiatives. Specific responsibilities include creating presentations, organizing and managing tradeshow events, coordinating web development projects, implementing SEO and SEM strategies, and hosting webinars to engage with our audience and drive brand awareness.

Digital Marketing lead of Salisbury Management, New Story Schools where I oversee web development, content management & planning, paid digital initiatives, and community marketing efforts. I work cross-functionally with the VP of Marketing, Graphic Designers, and Marketing Coordinators to drive sale qualified leads and web engagement.

Responsible for driving the strategic execution of Product Marketing efforts for Comscore's industry-leading digital audience and advertising solutions. Executed multi-channel marketing initiatives that drive awareness, demand, and sales for key Comscore products and services. • Oversaw the execution of multi-pronged marketing campaigns that can include PR/communications, webinars, website updates, events, and more.• Drove internal communication around product and campaign launches, milestones and analytics.• Supported creation of Sales materials, including pitch decks, website copy, case studies, e-mail templates, and more.• Developed keen understanding of the digital ecosystem, including Comscore's role in delivering value throughout the ecosystem.• Understood competitive landscape and creates competitive messaging to highlight Comscore's strengths.

Responsible for assisting sales and marketing management utilizing communications and advertising materials to effectively present Comcast products and services to customers and prospects. Researched and deliver initial new product training, and ongoing communication and support for existing products• Collaborate with cross-functional team members to plan, implement and deploy effective go-to-market strategies• Effectively help increase product fluency among employees and business partners by 65% by educating and providing one-sheeters for references• Responsible for researching consumers past, present, and future trends to better predict consumers reactions to emerging technological disruptions • Work directly with company employees and business partners to effectively engage 500+ customers sponsored events throughout the tri-state area • Analysis of Market share and flow share trending for all competitors, at both local and national market level

• Worked with clients to develop go-to-market strategies to both build a brand image or assist in rebranding. • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve• Coordinated fundraising drives, community & networking events, through social media outreach, print, and B2B. • Designed and reconstructed company websites to appeal to target audiences and increase visibility• Assisted in building a social media strategy and presence via FBML, Twitter and Tumblr

• Coordinated team & vendors meetings • Maintained intranet by providing internal communications, events and enhance site architecture for user functionality• Assisted in designing & proofing print projects, copy and internal displays

• Evaluated target markets and proposed marketing strategies for greater media exposure• Created curated content for print, digital newsletter, Blogs, and social media.• Maintained company website copy, pictures and blogs.• Managed e-mailed marketing campaigns through Constant Contact and owned KPI open rate, and clickthrough rate to make the email into the most effective traffic-driving• Performed and implemented A/B testing on all campaigns to improve performance