David Ramos Escobar Email & Phone Number

Guatemala, Guatemala

Guatemala

Sr. Regional Category responsible for the profitability health of the company brands across CAM region, evaluating strategic plans, advertising investments, cost increase & revenue discounts to identify risk/opportunities to ensure annual targets.● Responsible for the planning annual business plan and estimates updates, aligned to corporate targets.● Build business sustainability, developing price increase/discounts proposals by SKU, considering competitive pricing strategies… Show more Sr. Regional Category responsible for the profitability health of the company brands across CAM region, evaluating strategic plans, advertising investments, cost increase & revenue discounts to identify risk/opportunities to ensure annual targets.● Responsible for the planning annual business plan and estimates updates, aligned to corporate targets.● Build business sustainability, developing price increase/discounts proposals by SKU, considering competitive pricing strategies, elasticities and evaluating channels to generate volume, NS and profitability growth.● Analyze third party market information to identify categories and brands to propose SKU to capitalize white space opportunities, designing plans and resources to address those opportunities. (Nielsen, Kantar, Gensa, Diechter)● Strategic planning champion in charge of ensuring brand health profitability across all subsidiaries & retail environments, providing visibility of cost increase, price risks/opportunities and optimal product mix at POS, achieving stable margins.● Advertising campaigns investment control across all brands, ensuring 95% of ATL/BTL budget execution.● Achieved processes improvements through a consistent and standardized sets of financial analysis, models, tools, P&L and performance measure to gather information and inputs to provide insights of business strategies.● Coordinate with multi-functional teams to align proposals and present to CAM Sr. Leadership Team for approval. Show less

Guatemala

Sr. Financial responsible for the control of public transportation revenue transactions and financial reports to provide an accurate reconciliation of sales and financial records for SEPTA public transportation authority.• Manage SEPTA public transit sales, guarantying 99.9% accuracy between sales & GL reports• Provide and present insights to the SEPTA management team about system reliability control and metrics.• Control the fare vending devices, to conciliate the sales… Show more Sr. Financial responsible for the control of public transportation revenue transactions and financial reports to provide an accurate reconciliation of sales and financial records for SEPTA public transportation authority.• Manage SEPTA public transit sales, guarantying 99.9% accuracy between sales & GL reports• Provide and present insights to the SEPTA management team about system reliability control and metrics.• Control the fare vending devices, to conciliate the sales operation vs money room physical cash counting.• Provide statistics & trend analysis of public transit sales to present that committed targets are achieved.• Lead the cross over team to manage system enhancements for SEPTA operation to increase revenue. Show less

Guatemala

Provide accurate commercial & financial information to make proper assessment of the strategies and influence on the business decision to accelerate growth, anticipating Risk & Opportunities to meet Revenue & OI targets.● Provide insights for the planning budget forecast process to guarantee annual/quarterly/monthly targets.● Lead price-pack management and develop new products to define additional volume & promotions.● Lead the development of strategies and financial models to… Show more Provide accurate commercial & financial information to make proper assessment of the strategies and influence on the business decision to accelerate growth, anticipating Risk & Opportunities to meet Revenue & OI targets.● Provide insights for the planning budget forecast process to guarantee annual/quarterly/monthly targets.● Lead price-pack management and develop new products to define additional volume & promotions.● Lead the development of strategies and financial models to present viability and capture revenue & profit.● Perform finance business activities, including concentrate reconciliation, cost analysis, SGA and actions to mitigate risk.● 10% – 15% OI margin achieved on top priority SKU, improving sales, and assuring health across the retail.● Consolidate and review country Revenue, COGS/OPEX lines, identifying deviations against targets. Show less

Guatemala

Lead RGM investment analysis implementation that increase visibility of the strategies to drive and maximize sales, margin, promotional strategies ROI, control discount budget and evaluations to accelerate NSR growth maximizing profit.● During the first year, we achieved 8% NS growth, second best average price of all bottlers and 5% volume growth vs PY.● Develop price increase/decrease proposals by SKU, considering competitive pricing, elasticities and market performance.● Build… Show more Lead RGM investment analysis implementation that increase visibility of the strategies to drive and maximize sales, margin, promotional strategies ROI, control discount budget and evaluations to accelerate NSR growth maximizing profit.● During the first year, we achieved 8% NS growth, second best average price of all bottlers and 5% volume growth vs PY.● Develop price increase/decrease proposals by SKU, considering competitive pricing, elasticities and market performance.● Build business sustainability, developing portfolio mix optimization, price coherency, discounts and assortment at the point of sales, generating volume growth and profitability by channel.● Develop and implement optimal sales/promotional strategies to exploit traditional off/on premise, modern and wholesaler’s channels, considering category, brands and customers to maximize sales profit. 90%-120% ROI, budget of $500K/month.● Analyze third party market information to identify categories and brands to propose SKU to capitalize white space opportunities or innovation products, designing plans and resources to address those opportunities. (Nielsen)● Engagement with the field force team & visit POS to verify activities promotions, market share, prices, levels of distribution, customer service, competitive activity, opportunities.● Implemented a consistent and standardized sets of financial analysis, economic models, performance tools to measure and gather information, providing insights of business strategies. Show less

Guatemala

• Create and implement the business continuity plans, setting secondary locations or equipment to operate with the minimum resources in case of disaster. • Review optical fiber failures to apply the redundancy on the communication towers, maintaining 98.5% of service availability.• Implement standards procedures, reports, controls, policies (internal & contractual), trainings & inductions to evaluate risk and reduce accidents on flied work and guarantee safety on the different office… Show more • Create and implement the business continuity plans, setting secondary locations or equipment to operate with the minimum resources in case of disaster. • Review optical fiber failures to apply the redundancy on the communication towers, maintaining 98.5% of service availability.• Implement standards procedures, reports, controls, policies (internal & contractual), trainings & inductions to evaluate risk and reduce accidents on flied work and guarantee safety on the different office locations, as well as the contingency plans in case of evacuations.• Participate on the design of the data centers to apply security measures and limit the access to the personal, minimizing risks and ensure the correct management of the continuity plans. Show less