I. Gabriela Thomas-Fitch Email & Phone Number

Sunnyvale, California, US

The Brand Guru, constantly asking the deep questions to help companies find their unique purpose and communicate it to the right audience, at the right time and the right place. The data and insights geek, measuring and monitoring progress, testing and adapting to achieve measurable growth. Helped RumbleRoller expand into 10 global markets as the recovery.

Delray Beach, FL, US

Head of the nascent Consumer Segment at TRX, developing and executing disruptive marketing campaigns to increase brand penetration. Managed the launch of new consumer products and became the internal consumer champion. Drove the creative vision, direction and execution, inspiring and collaborating with multiple internal and external teams.

San Francisco, California, US

Crafted innovative brand and marketing strategies for ExpressSend, the Wells Fargo international remittance service to Latin America, Asia and U.S. Hispanic.

Phoenix, Arizona, US

Selected for an MBA program in Global Management in the #1 school of international business to gain a greater perspective of marketing and brand management, as well as corporate processes and strategies for succeeding in global environments.Recognitions:Thunderbird scholarship recipient for "SONY Break the Case" competitionChosen as Teacher Assistant for.

San Mateo, California, US

• Selected for a four-month long internship as a Software Product Marketing Manager helping PlayStation venture into undeveloped market segments.
• Analyzed entertainment trends, competitive intelligence and customer insights and developed a marketing strategy to tap a new market segment worth over $500 million. Presented to management for 2009 implementation.
• Launched an award-wining game, managing a cross-functional team of developers, producers, PR, advertising and distributors across two continents and nine time zones.
• Unearthed industry and consumer trends and identified business opportunities for PlayStation, particularly three game titles to be developed for the PS3 platform. Presented to management for development.

Los Angeles, CA, US

• Clients: U.S. Army, Johnson & Johnson.Reporting to CEO, developed strategic and creative thinking into digital campaigns, achieving one consistent voice across all branding efforts. Tasked with staffing and leading the.
• Conducted analysis of client’s current online efforts and recommended a rebranding strategy, which surpassed acquisition goals and became client’s best-in-class campaign for multicultural segments.
• Audited the cross-functional operations and processes of the department, improving internal communications, reducing costs and inefficiencies within the organization, while increasing productivity by over.

Los Angeles, CA, US

• Clients: Verizon, Johnson & Johnson, Nestle, Allstate.Rising from Copywriter to Associate Creative Director to supervise bi-coastal teams of copywriters and designers into creating integrated marketing communication.
• Created a $2M multimedia advertising campaign that helped Verizon evolve its corporate strategy from being a telecom to an entertainment provider. End-result: Increased brand awareness 120%, reaching historical levels.
• Produced integrated marketing campaign (TV, print, radio, seminars, events, collateral and PR) to increase awareness of Lactaid as the category leader in the Hispanic segment. The campaign exceeded awareness goals and.
• Launched a new product leveraging unique consumer insights revealed in research, exceeding acquisition targets by 314% while winning a Gold Ad Age award.

Clients: American Airlines, Florida Marlins Baseball Club, Money Gram. Escalated from Copywriter to Associate Creative Director with one direct report, working in an entrepreneurial environment to create and produce marketing efforts for the Latin market. Hands on in TV, radio and print production, partnerships, events and interactive media.

Managed all global marketing efforts among eight advertising agencies in Latin America, from briefing to execution, ensuring consistent branding and efficiencies across countries.

San Francisco, CA, US

Mba, Global Marketing

Communications, Film