· Assist in the development and execution of digital marketing campaigns across various online channels, including website (newsletters), social media, and advertising· Assist in website content administration and updates· Create and curate engaging content for social media platforms, blog posts, and newsletters· Monitor and analyze key performance metrics to evaluate the effectiveness of digital marketing initiatives and make data-driven recommendations for optimization· Conduct market research to identify trends and opportunities for growth· Collaborate with cross-functional teams and stakeholders, including managers, co-ordinators, and student interns, to ensure alignment and consistency in messaging and branding· Manage the company's social media profiles and engage with followers to build brand loyalty and drive user engagement· Creation of creatives and ad-copies· Support the development and maintenance of the company website, including content updates and optimization for user experience and conversion rate optimization· Stay up-to-date with the best practices on the internet