Gary Thomas

Gary Thomas Email and Phone Number

Senior Manager, Marketing Analytics @ Equity Trust Company
Cleveland, OH, US
Gary Thomas's Location
Greater Cleveland, United States
Gary Thomas's Contact Details
About Gary Thomas

With over Twenty years of experience in online digital marketing and analytics. Have an expert level of knowledge in digital marketing and paid media strategies. Using best practices, I’ve been able to leverage website analytics in order to understand customer behaviors. This has consistently helped clients improve their site usability and functionality in driving higher conversion rates with sales. In return increasing their ROI.

Gary Thomas's Current Company Details
Equity Trust Company

Equity Trust Company

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Senior Manager, Marketing Analytics
Cleveland, OH, US
Website:
trustetc.com
Employees:
575
Gary Thomas Work Experience Details
  • Equity Trust Company
    Senior Manager, Marketing Analytics
    Equity Trust Company
    Cleveland, Oh, Us
  • Syncshow
    Senior Manager, Online Marketing Strategy
    Syncshow Oct 2020 - Feb 2021
    Rocky River, Ohio, United States
  • None
    Digital Marketing And Analytics Consultant
    None Feb 2010 - Oct 2020
  • Budget Dumpster
    Director Of Data Intelligence
    Budget Dumpster Jul 2019 - Feb 2020
    Westlake, Ohio, United States
    • Collaborated daily with internal departments (i.e....Sales, Marketing, Customer Support, Operations, Accounting, and Vendor Relations ) for business needs.• Worked with teams to analyze and audit company data to ensure consistent, accurate, and efficient use across all departments.• Netsuite Administrator - Responsible for implementing best practices through ongoing optimal use and managing user accounts.• Helped scripted call routing to maximize call efficiency and reduce abandoned rates for our inbound sales team.• Managed over 3,500 phone numbers for marketing and tracking multiple campaigns.• Strategized and implemented disaster recovery plans that created backups for our phone data and calls.
  • Budget Dumpster
    Director Of Analytics
    Budget Dumpster Jan 2017 - Jul 2019
    Westlake, Ohio, United States
    • Responsible for bringing on and Implement a Business Intelligence Solution (Qlik Sense) to help automate reporting.• Provided Key insights on Adwords using web analytics (CPC, CTR, Sessions, Conversions) • Built dashboards and reports for various departments showing actionable insights (daily, weekly, monthly and annually).• Created profitability analysis for the owners and senior leadership team.• Helped implement call tracking software to bridge the gap between market attribution and sales.
  • Budget Dumpster Rental
    Online Marketing Director
    Budget Dumpster Rental Aug 2012 - Dec 2016
    Westlake, Ohio, United States
    • Implemented a Marketing Strategy that grew the company from $5 million to $30 Million (per year) over 3 years.• Moved all digital marketing in-house from external agencies and increased sales and leads over 100% within the first year.• Led all digital marketing initiative, online marketing, paid media, email marketing and landing page development.• Built and manage a 12 person team.
  • Fathom Online Marketing
    Conversion / Usability Expert
    Fathom Online Marketing Jul 2011 - Aug 2012
    Cleveland/Akron, Ohio Area
    • Evaluated customer behavior to help improve clients ROI.• Analyzed website analytics to improve website usability by more than 140% in some cases.• Created an A/B testing database to show our success metrics.• Created and analyzed A/B testing on client web pages to help improve conversion performance.• Implemented project management tools so team members could track the progress of their client tests.
  • Fathom Online Marketing
    Senior Account Executive
    Fathom Online Marketing Aug 2008 - Jul 2011
    Cleveland/Akron, Ohio Area
    • Managed the day to day operation of SEM campaigns for clients of various sizes and various industries.• Worked with teams of specialists to build and grow client visibility and ROI.• Helped created efficient processes to grow customer budgets.• Clients included Eaton Corp, Tradesmen International, Career Education Corporation, Temple Hospital, APC, RS Electronics, Flint Group.
  • Fathom Online Marketing
    Business Development Manager
    Fathom Online Marketing Apr 2008 - Aug 2008
    Cleveland/Akron, Ohio Area
    • Developed online selling solutions to mid-size + companies maximizing their website performance.• Created strategies on improving processes.
  • Fathom Online Marketing
    Director Of Serv
    Fathom Online Marketing Jun 2006 - May 2008
    Cleveland/Akron, Ohio Area
    • Helped grow the company from $30,000/month to $225,000/month.• Created internal processes to better serve our clients.• Managed staff to provide services to Eaton Corporation, American Power Conversion, The Cleveland Clinic, and Con-Way, and others.
  • Fathom Online Marketing
    Account Executive
    Fathom Online Marketing Oct 2004 - Jun 2006
    Cleveland/Akron, Ohio Area
    • Managed an effective SEM strategy for Fortune 100 companies.• Clients’ web visibility improved by over 250%.• Successful email campaigns generating high percentage click-thru-rates.• Generated and maintained over 2,500 Top 30 Rankings on major Search Engines.• Click Track (Website Analytics) Certified.
  • Rawhide Internet Service
    Seo Specialist
    Rawhide Internet Service 2001 - 2003

Gary Thomas Skills

Seo Web Analytics Online Advertising Sem Online Marketing Conversion Optimization Digital Marketing Google Analytics Web Development Social Media Web Design Email Marketing Cms Google Adwords Interactive Marketing Ppc Html Css Link Building Flash Crm Wordpress Usability Mobile Marketing Php Dreamweaver Keyword Research Account Management Microsoft Office Web Marketing Google Website Optimizer Photoshop Xhtml A/b Testing Google Webmaster Tools Adobe Fireworks Organic Search Landing Page Optimization Search Advertising Omniture Msn Adcenter Wysiwyg Layout Tools Website Conversion Microsoft Excel Illustrator Mysql Xml Access Powerpoint

Gary Thomas Education Details

Frequently Asked Questions about Gary Thomas

What company does Gary Thomas work for?

Gary Thomas works for Equity Trust Company

What is Gary Thomas's role at the current company?

Gary Thomas's current role is Senior Manager, Marketing Analytics.

What is Gary Thomas's email address?

Gary Thomas's email address is di****@****ail.com

What is Gary Thomas's direct phone number?

Gary Thomas's direct phone number is +121625*****

What schools did Gary Thomas attend?

Gary Thomas attended Devry University, Itt Technical, The University Of Toledo.

What are some of Gary Thomas's interests?

Gary Thomas has interest in New Technology, Computers, Investing, Flying, Traveling, Web Development, Golf, Ice Hockey, College Football.

What skills is Gary Thomas known for?

Gary Thomas has skills like Seo, Web Analytics, Online Advertising, Sem, Online Marketing, Conversion Optimization, Digital Marketing, Google Analytics, Web Development, Social Media, Web Design, Email Marketing.

Who are Gary Thomas's colleagues?

Gary Thomas's colleagues are Nick Smith, Cfe, Andrea Barbour, Karen Silva, Abigail Torres, Kim Wampleman, Ryan Belt, Kelsey Buhrman.

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