Gary Travis Email & Phone Number

Texas, United States

Plano, Tx

Plano, Texas

Plano, Texas

Social Media Planner supporting the Media Strategy and Digital Engagement department's objective of increasing consumer advocacy and owner loyalty via Toyota's various Social Media communities. Regular collaboration with Corporate Communications and multiple agency partners including Saatchi, Conill, Burrell, and others. Utilize various social media enterprise tools to monitor conversations and collaborate with stakeholders in the development of Toyota listening and analytics reports. Develop social media platform strategies based on best practices and how the platforms are utilized by each respective community. Keeping abreast of emerging social platforms that Toyota should consider entering as well as existing Toyota social platform pages that may need to be evaluated for enhancement and/or consolidation. Monitor competitor social efforts and develop a quarterly competitor social media review. Continually research to stay ahead of trends in the social media space and develop a quarterly social trends presentation.

Torrance, California

Content CreationInfluencer EngagementLexus Brand Ambassador (Multiple Channels)General EngagementExperienced in the following Social Media Channels: Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, Tumblr.