Gabrielle Santiago Email & Phone Number

Orlando, Fl, Us

Orlando, Florida Area

•Design and implement the vision and strategy for product development and marketing campaigns to support product launches. •Work cross-functionally with the sales, marketing, operations, and R&D departments to ensure the success of product launches. Utilize consumer insights and market research to create presentations for buy-in from multiple departments. •Manage and oversee customer development to support the decision-making process for product plans and marketing campaigns. •Manage the VIP program with 357 softball teams nationwide through email campaigns, targeted marketing solutions, and customer relationships. Maintained a high engagement rate with a 55% email open rate and 31% response rate. •Developed RIP-IT's first apparel customization process using the Process Failure Mode Effects Analysis (PFMEA) tool to prioritize action items for each project. Key Contributions• Started the RIP-IT VIP Program which has now grown to over 300 softball teams nationwide. This program has helped facilitate product development and customer development through the use of interviews, pre-sales, and product testing. High engagement rate of an average 60% open rate.• Developed RIP-IT’s first line of backpacks that generated $3.0M revenue by creating a strong value proposition for consumers and retailers nationally (Dick’s Sporting Goods, Academy Sports, ect).• Developed RIP-IT's first line of apparel that got accepted to all Dick's stores nation-wide in year 1. • Created RIP-IT’s first consumer personas that contributed to the re-branding of RIP-IT.

Orlando, Florida Area

• Conduct market research and analyze data collections to translate consumer insights into actionable marketing and product development strategies. • Create validation plans and oversee research methodologies (interviews, focus groups, and online surveys) for customer development and product development.• Develop consumer profiles and share consumer insights to the executive team through reports, visuals/presentations, and storytelling of the life of the RIP-IT consumer. •Manage the VIP program with 357 softball teams nationwide through email campaigns, targeted marketing solutions, and customer relationships. Maintained a high engagement rate with a 55% email open rate and 31% response rate. • Advise management on consumer trends and marketing opportunities to increase revenue, market share, and product enhancements/offerings.

Orlando, Florida Area

• Create online marketing campaigns to increase web traffic and expose the RIP-IT brand using tactics such as intent-based ads, retargeting, and behavioral targeting through Google Adwords/Analytics and social media sites (Facebook and Amazon). • Formulate efficient marketing campaigns to increase the revenue of RIP-IT's online products from $250,000 to $275,000 while maintaining a profit margin of at least 40% on revenue.• Track and record performance standards of inventory and operations using a metrics dashboard that tracks RIP-IT’s key performance indicators in real time.• Supervise and manage Amazon online account to establish brand touch points and expand RIP-IT’s market share nationally.• Generate and present marketing strategies for the company’s desired milestone and goals to the executive management team on what strategies failed and succeeded on a weekly basis.

Orlando, Florida Area

• Founder of a Christian Blog and Clothing Line.• Manage and schedule content calendars using see, think, and do model. Develop content strategy based on audience needs.• Ability to keep audience engaged through weekly blog posts and devotions, email campaigns, and social media channels (Facebook,Instagram, and Twitter.)• Utilize marketing research and creativity to grow audience with currently 2,300 followers and viewers from all over the world.• Performed A/B tests and consumer analysis research for various projects. Website: LivingRevelations.com

Orlando, Florida Area

• Manage open house inspections, instructing clients on best practices for selling success and liaising between renters/owners and prospective buyers for property inspections• Prepare and provide legal document including listings, sales contracts as well as economic and market advice to clients• Achieve proper training for maintaining long term customer relationship – IGNITE Training (30 days)

Winter Garden, Fl

• Educate 26 students on classical piano per weekly basis, acquired experience in time management and scheduling skills• Motivate students to perform at Institutional, community and all other events• Organize Annual Piano Recitals with an audience of 100 people • Train and assist students to be enthusiastic, prompt, and pro-active

Orlando, Florida Area

• Identify potential clients through lead generation and target market analysis.• Outreach / Direct door-to-door sales to doctor offices weekly to increase potential clients and develop strong interpersonal skills.• Create long term relationship with clients by following up with company updates and scheduling coverage appointments.

Orlando

• Manage online marketing campaign through Facebook, Email, and Craigslist weekly• Assist client with completion of sales contract and tittle work to ensure efficiency, e.g. As-is warranty, Bill of sale, etc• Accomplish sales target of 15 – 20 cars with an average gross income of $100,000 per month• Prepare financial analysis report on the company’s cash flow and profit and loss statement

Maitland, Fl

• Assist client with Comparable Market Analysis to ensure customer satisfaction• Advertise property based on market research and current market conditions • Outreach to potential clients through email, direct, internet, and face-to-face marketing