Gerald T. Singleton Email & Phone Number

-Develop and manage marketing program including website, budget, ROI reports, marketing materials, email campaigns, corporate events, direct mail and trade shows.- Manage Salesforce campaigns, lead generation, client events and customer service call center.-Develop annual marketing plans, which include a mix of traditional and social media strategies toincrease sales and brand awareness.-Re-branded existing website and collateral to emphasize core offerings and brand graphic standards.

Ca

• Provide traditional and online marketing plans and services for clients, including development of advertising campaigns (print, radio, TV). • Work with clients to increase their online presence through search engine optimization, pay per click and social media marketing.• Provide leadership for company’s marketing research and new client acquisition plans.• Conceptualizing and production of corporate videos and TV commercials

Baltimore, Maryland, Us

• Provided traditional and online marketing support and services for multiple distribution channels by developing and implementing a marketing strategy and calendar of promotions. • Collaborated with the Creative and Promotions teams to ensure that content is effectively communicated in sales and marketing tools, including product collateral, presentations and programs.• Contributed to on-line and e-marketing strategy for products and concepts including a quarterly online newsletter, website content, e-mail campaigns and webinars.• Collaborated closely with the technology and digital marketing teams to develop strategies and leverage ongoing use of websites and (iPad) apps as part of our customer acquisition strategy.

San Francisco, California, Us

Developed and executed advertising concepts, which included outdoor, in-store and television for each of the quarterly advertising campaigns.Managed creation of photography used for in-store, general market, and internal needs.Managed creation and distribution of sales collateral for 20,000 stores and ATMs within the Wells Fargo footprint.Worked on Wachovia transition team responsible for bringing merchandising database and distribution in-house using assets obtained in Wachovia merger.

San Francisco, California, Us

Managed team of marketing consultants in the development and execution of national and localized marketing campaigns and sales initiatives in order to increase brand awareness and purchase consideration. Provided marketing support for over 235 stores to ensure marketing plans were maximized and stores met corporate compliance mandates.Developed and implemented strategic marketing plans that connected Wells Fargo's products with consumers to drive market share and profit. Created videos and sales collateral which supported overall marketing strategies and campaigns.

San Francisco, California, Us

Managed team of consultants in the execution of team member events, client hospitality opportunities, Volunteer Wells Fargo program, team member recognition and non-profit marketing efforts.Directed strategy, negotiations and implementation of sponsorships, business development and event marketing.Conducted analysis of event activity in LA Metro market and developed event calendar (web and excel based) which helped senior management plan and maximize our participation in community and bank sponsored events.

Chicago, Illinois, Us

Developed and implemented strategic marketing plan (includes advertising, corporate events, database management, public relations, collateral support and IT needs) for the commercial division.Organized and managed internal/external events (employee meetings, trade shows, customer appreciation events)Negotiated and secured major sponsorship campaigns with professional and collegiate sports teams.Managed Executive Mail Program (a monthly customer/prospect direct mail program).

Master Of Business Administration (Mba), Marketing / Consulting

Bachelor Of Arts, Marketing

Master Of Business Administration - Mba