Gerald T. Singleton

Gerald T. Singleton Email and Phone Number

Marketing Director @
Gerald T. Singleton's Location
Los Angeles, California, United States, United States
Gerald T. Singleton's Contact Details

Gerald T. Singleton personal email

About Gerald T. Singleton

Highly accomplished, creative marketing professional (USC MBA) with a successful 20 year track record in financial services, nutritional products, beverages, advertising and consulting at Fortune 100 companies. Respected, enthusiastic leader with proven ability to develop and implement marketing, sales and business development strategies to achieve and exceed sales goals. A recognized creative marketer and problem solver with ability to build relationships and work with cross-functional teams. Areas of expertise:• Product Development • Corporate Sponsorships • Brand Management• Financial Modeling • Media Negotiations • Market Analysis• Event Management • Budget Accountability • Advertising Strategies

Gerald T. Singleton's Current Company Details
First American Trust

First American Trust

Marketing Director
Gerald T. Singleton Work Experience Details
  • First American Trust
    Marketing Director
    First American Trust Apr 2015 - Present
    -Develop and manage marketing program including website, budget, ROI reports, marketing materials, email campaigns, corporate events, direct mail and trade shows.- Manage Salesforce campaigns, lead generation, client events and customer service call center.-Develop annual marketing plans, which include a mix of traditional and social media strategies toincrease sales and brand awareness.-Re-branded existing website and collateral to emphasize core offerings and brand graphic standards.
  • Gts Consulting
    Senior Marketing Consultant
    Gts Consulting 2013 - Apr 2015
    Ca
    • Provide traditional and online marketing plans and services for clients, including development of advertising campaigns (print, radio, TV). • Work with clients to increase their online presence through search engine optimization, pay per click and social media marketing.• Provide leadership for company’s marketing research and new client acquisition plans.• Conceptualizing and production of corporate videos and TV commercials
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  • Transamerica
    Marketing Manager
    Transamerica 2012 - 2013
    Baltimore, Maryland, Us
    • Provided traditional and online marketing support and services for multiple distribution channels by developing and implementing a marketing strategy and calendar of promotions. • Collaborated with the Creative and Promotions teams to ensure that content is effectively communicated in sales and marketing tools, including product collateral, presentations and programs.• Contributed to on-line and e-marketing strategy for products and concepts including a quarterly online newsletter, website content, e-mail campaigns and webinars.• Collaborated closely with the technology and digital marketing teams to develop strategies and leverage ongoing use of websites and (iPad) apps as part of our customer acquisition strategy.
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  • Wells Fargo
    Brand And Advertising Manager
    Wells Fargo Sep 2003 - Jan 2011
    San Francisco, California, Us
    Developed and executed advertising concepts, which included outdoor, in-store and television for each of the quarterly advertising campaigns.Managed creation of photography used for in-store, general market, and internal needs.Managed creation and distribution of sales collateral for 20,000 stores and ATMs within the Wells Fargo footprint.Worked on Wachovia transition team responsible for bringing merchandising database and distribution in-house using assets obtained in Wachovia merger.
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  • Wells Fargo
    Regional Marketing Manager
    Wells Fargo Sep 2003 - Jan 2011
    San Francisco, California, Us
    Managed team of marketing consultants in the development and execution of national and localized marketing campaigns and sales initiatives in order to increase brand awareness and purchase consideration. Provided marketing support for over 235 stores to ensure marketing plans were maximized and stores met corporate compliance mandates.Developed and implemented strategic marketing plans that connected Wells Fargo's products with consumers to drive market share and profit. Created videos and sales collateral which supported overall marketing strategies and campaigns.
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  • Wells Fargo
    Sales Development Manager
    Wells Fargo Sep 2003 - Jan 2011
    San Francisco, California, Us
    Managed team of consultants in the execution of team member events, client hospitality opportunities, Volunteer Wells Fargo program, team member recognition and non-profit marketing efforts.Directed strategy, negotiations and implementation of sponsorships, business development and event marketing.Conducted analysis of event activity in LA Metro market and developed event calendar (web and excel based) which helped senior management plan and maximize our participation in community and bank sponsored events.
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  • Bank Of The West
    Marketing Manager
    Bank Of The West Jan 2001 - Jan 2003
    Chicago, Illinois, Us
    Developed and implemented strategic marketing plan (includes advertising, corporate events, database management, public relations, collateral support and IT needs) for the commercial division.Organized and managed internal/external events (employee meetings, trade shows, customer appreciation events)Negotiated and secured major sponsorship campaigns with professional and collegiate sports teams.Managed Executive Mail Program (a monthly customer/prospect direct mail program).
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Gerald T. Singleton Skills

Positioning Consulting Market Suppliers Sports Nutrition Printing Vendors Sales Community Consideration Market Research On Premise Finance Digital Marketing Merchandising Business Administration Road Sales And Marketing Cross Functional Team Leadership Event Management Offerings Product Management Boys Direct Mail Procurement Gts Management Diversity Management Revenue Feasibility Studies Public Relations Marketing Communications Corporate Events Media Negotiations Brand Management Cycling Mountain Bike Marketing Support General Market In Store Marketing Database Administration Powerpoint Execution Private Label Mission Hills Profit Photoshop Brand Awareness Consumer Entry Build Relationships System Staff Management Atlanta 10k Photography Offering Reports Strategy Branding Fortune 100 Management Consulting Strategies Regional Marketing Microsoft Excel African Streamline Product Development American Commercial Real Estate Analysis Campaigns Los Angeles Product Marketing Concepts .net R Promotional Vehicles Sports Corporate Finance Retail Singleton Market Planning Event Planning Accountability New Business Opportunities Financial Modeling Exceed Sales Goals Business Development Communication Incentives Negotiation Advertising Sales Management Corporate Sponsorships International Travel Marketing Entertainment Project Planning Marketing Professional House Strategic Communications Market Share Bar Pricing Websites Responsibility Internal Audit Highly Accomplished Wash Diamonds Distribution Art Purchasing Executive Management Trade Shows History Non Profit Marketing Iri Data Reduce Costs Atms Materials Creative Marketer Performance Reviews Financial Services Compliance San Francisco Microsoft Word Hospitality Strategic Marketing Collateral Sports Teams Market Analysis Budgets Sampling Problem Solving Television Skin Care Meetings Marketing Strategy Mandates Mergers And Acquisitions Wells Fargo Coordinated Sponsorship Databases

Gerald T. Singleton Education Details

  • University Of Southern California
    University Of Southern California
    Marketing / Consulting
  • Morehouse College
    Morehouse College
    Marketing
  • University Of Southern California
    University Of Southern California
    Master Of Business Administration - Mba

Frequently Asked Questions about Gerald T. Singleton

What company does Gerald T. Singleton work for?

Gerald T. Singleton works for First American Trust

What is Gerald T. Singleton's role at the current company?

Gerald T. Singleton's current role is Marketing Director.

What is Gerald T. Singleton's email address?

Gerald T. Singleton's email address is gt****@****ast.net

What schools did Gerald T. Singleton attend?

Gerald T. Singleton attended University Of Southern California, Morehouse College, University Of Southern California.

What skills is Gerald T. Singleton known for?

Gerald T. Singleton has skills like Positioning, Consulting, Market, Suppliers, Sports Nutrition, Printing, Vendors, Sales, Community, Consideration, Market Research, On Premise.

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