Guacimara Acuña Email & Phone Number

Zürich, Zh, Ch

Zurich, Switzerland

Zurich

Online

Online

Wädenswil, Zürich, Schweiz

KapWeine – The Home of South African Wines is the largest importer of premium wines from South Africa in Switzerland.Responsibilities:- Deputy Head of Marketing- Developing social media strategies (LinkedIn, Facebook, Instagram, YouTube).- Managing social media advertising campaigns and data analysis.- Creating SEO content and writing articles for www.kapweine.ch.- Designing social media content (Adobe Photoshop, Adobe InDesign, Canva).- Conceptualizing, filming, and editing videos (Adobe Premiere, Filmora, Inshot, etc.).- Managing social media content (Homesuite, Later, Meta Business).- Analyzing, defining, and implementing email marketing strategies (MailChimp).- Data analysis and reporting of key KPIs.- Updating and optimizing the online shop shop.kapweine.ch (Magento).- Implementing project management software (PMO: Monday).- Supporting sales in planning and executing sales activities (events).Required Skills:- Teamwork.- Creativity and tailored content design.- Fluent communication in English/German (spoken and written) with customers, partners, and producers.- Quick adaptability to change and task management.- Proficiency in CRM platforms (WordPress).Achieved Results:- Situation: Kapweine needed a digital marketing strategy focused on visibility and strengthening email marketing.- Tasks: Improve the visibility and conversion rate of the company and its online shop.- Activities: Analyzed the situation and developed an organic growth strategy. Created creative content and optimized the management of existing platforms.- Results: Within 6 months, organic traffic increased by 30%, newsletter open rates rose by 85%, and event attendance increased by 13.5%.

Zurich, Switzerland

"Chocolate para cenar" is a podcast aimed at building trust, inspiring, and creating connections to foster personal and professional growth.Responsibilities:- Project and team management.- Contacting guests and conducting interviews.- Content creation.Required Skills:- Good project organization.- Teamwork.- Fluent communication and improvisation.- Confidence in presenting ideas to a large audience.Achieved Results:- Situation: The podcast started without corporate identity, partners, or a defined strategy.- Tasks: Developing a brand and content strategy, increasing organic visibility and conversion rate, and searching for collaborators.- Activities: Audience analysis, developing a digital marketing strategy, and contacting influential personalities in the field.- Results: Within a year, the podcast managed to rank among the top 20 on Apple Podcast.

Zürich, Canton Of Zürich, Switzerland

Responsibilities:- SEO strategy for the website- Evaluation, maintenance, and further development of the homepage- Optimization of the search engine strategy and creation of reports- Developing the social media marketing strategy (YouTube)- Preparation of image and graphic materials (infographics, brochures)- Creation, production, and editing of videos (tutorials, quick tips)Some skills required for my position:- Teamwork- Creativity and adaptation of content design (Adobe Photoshop, Premiere, InDesign, Illustrator, Lightroom, etc.)- Fluent communication in English/German (spoken and written) with sales teams, customers, and colleagues- Proficiency in CRM platforms (Redaxo)- Planning and organizational skills- Ease of learning and using new tools, languages, and workflows

Santa Cruz De Tenerife Y Alrededores

- Coordination and news writing for the digital magazine The Prompter - Web presence management- Creation of digital strategy and analysis of results- Team coordination

Santa Cruz De Tenerife, Spain

- Research and writing of content - Audiovisual production and video editing / reporting - Maintenance of websites - Development of digital publishing content - Development and implementation of marketing strategy - Evaluation of online activities, reporting and optimization

Santa Cruz De Tenerife, Spain

- Preparation and moderation of live programs and interviews- Writing articles for web and magazines- Events Presentation - Maintenance of the website and social networks- New York Correspondent (3 months)

Santa Cruz De Tenerife, Spain

- Creation of documentation and presentations- Development of the marketing strategy and maintenance of the website- Online Marketing: e-mail marketing, search engine optimization- Organization of the trade fairs/concerts

Santa Cruz De Tenerife, España

- Report, write, edit and adapt stories- Producer programs

Santa Cruz De Tenerife Area, Spain

- Editor in “Magazine Hispano Inglés”- Responsible the formation of student- Design