Leading the charge at The Life Curators, my focus is on crafting compelling marketing narratives and analyzing social media data to elevate brand presence. My role as the Head of Marketing Communications synthesizes customer success strategies with innovative content, fostering engagement and loyalty.With a background in high-level executive assistance and a knack for lifestyle management, I harness deep insights into consumer behavior to drive growth. The Life Curators benefits from my adept coordination and strategic planning, ensuring our message resonates and our community thrives.
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Chief Marketing OfficerThe Life CuratorsSpain -
Head Of Marketing CommunicationsThe Life Curators Jan 2024 - PresentLondon, England, United Kingdom -
Executive Personal AssistantThe Life Curators Nov 2022 - PresentLondon, England, United Kingdom -
Content CreatorGardens Of Eden May 2022 - Nov 2022London, England, United Kingdom -
Digital Media ManagerJ+Legal - Lawyer Society Apr 2021 - May 2022Lisbon, PortugalProvided guidance and support on digital media activities. Engaged customers to drive measurable business impact, ensuring effective digital media strategies. Defined end to end digital media strategy across all channels. Researched and analysed individuals, brands and groups to be reviewed internally. -
Social Media AssistantBacchus Agency Aug 2021 - Oct 2021London, England, United KingdomWorked with clients including:- Mamma Shelter;- Burlington Arcade;- Champalimaud Design;- Goddard Littlefair;- Rosewood Hotels;- NoMad London. Examined and documented media coverage and tracked relevant PR metrics. Swept and clipped coverage every morning, researched and reported clients in the press and social media. Shared achieved coverage with clients on a daily basis. Maintained contact databases and mailing lists with updates. Monitored influencer coverage and supported Communications Manager with campaign reporting. Monitored UGC from influencers and micro-influencers' fan community, engaged and selected key posts for approval and inclusion in the Social Content Calendar. -
Customer Success SpecialistCognizant Apr 2020 - Apr 2021Lisbon, PortugalAnalysed and identified content that was not in compliance with requirements and flagged for action in a timely manner; Used Spanish/LATAM market specific knowledge and insights to spot and scope solutions to improve the support of user community; Maintained data in quality trackers as needed to understand, assessed and anticipated any risks; Participated in technical and handover meetings, providing quality data and support; Participated to Corrective Action Plans and quality issue resolutions; Supported in writing management and technical reports; Provided information on service and risk assessment and non-compliances; Participated to specifications and quality standards definition as well as implementation across the platform; Reviewed and assessed customer feedbacks, identified and shared key topics; Supported projects within the quality department. -
Social Media CoordinatorCarimbo 360 Feb 2019 - Mar 2020Lisbon Area, PortugalCovered events such as Comic Con Fair and E! Channel awards. Worked with clients including: - SYFY - AXN - Cartoon Network - Disney + Participated in PR campaigns and business collaboration pitches. Managed social media accounts in bilingual. Managed Google Analytics to create different strategies of PR for our potential customers. Public Relations and marketing assistant. -
Fashion EditorMasemba, Lda. Oct 2013 - May 2014Lisbon, PortugalFashion and Beauty Editor intern at Lux Woman magazine.Publishing fashion and beauty articles for the website.Hunting for the next trends and shopping full closets for each season, assisting in the production and direction of photo shoots monthly.Writing and revising texts for the magazine’s fashion editorials.Organising the fashion and beauty showrooms for each season.Supporting the magazine in exclusive launch events of Luxury brands.
Guadalupe Barrera Education Details
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Design And Visual Communications, General -
Fashion And Fabric Consultant -
Fashion Business -
LvmhCreation And Branding, Retail & Customer Experience
Frequently Asked Questions about Guadalupe Barrera
What company does Guadalupe Barrera work for?
Guadalupe Barrera works for The Life Curators
What is Guadalupe Barrera's role at the current company?
Guadalupe Barrera's current role is Chief Marketing Officer.
What schools did Guadalupe Barrera attend?
Guadalupe Barrera attended University Of Lisbon, Universidad Ceu San Pablo, Fbi Fashion College, Lvmh.
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