Responsible for:•Develop, implement and coordinate communication strategies across LAM region aligned to HSBC Group´s business priorities•Develop and implement communication campaigns in order to support businesses and functions ( Human Resources, Corporate real estate, ITO, Software Delivery, Service Delivery, Procurement, Sustainability) to achieve their objectives, aligned and focused on global, regional and local priorities.•Develop effective communication to promote and ensure cultural transformation in order to increase understanding and commitment to the strategy, speak up culture and trust leadership. •Ensure effective communication for special projects as divestitures, issues/crisis management•Manage and advice corporate communications in leadership events• Promote development of members of the team, by support, coaching encouraging a respectful/ rich working environment

Responsible for:•Develop, implement and coordinate communication campaigns across LAM region aligned to HSBC Group´s business priorities•Develop and implement communication campaigns in order to support businesses and functions ( Corporate real estate, ITO, Software Delivery, Service Delivery, Procurement, Sustainability) to achieve their objectives, aligned and focused on global, regional and local priorities.•Develop effective communication to promote and ensure change transformation regardingDivestitures and new working habits issues•Manage and advice corporate communications in leadership events

Responsible for:Develop, implement and coordinate employee and media communication strategies in order to position HSBC as Mexico´s sustainable bank. Create strategic alliances with ONG´s in order to raise trust and sustainable reputational HSBC awareness. Align sustainable objectives to business and functions priorities.Main Achievements:Creation of external public website in order to promote HSBC sustainable actions to customers: www.sustentar.mx / Creation of sustainability internal site and Newsletter for employee communications / Coordination of the massive reforestation event foe HSBC employees- 600 participants

Responsible for:Develop, implement and coordinate environmental local actions aligned to Group´s Sustainable policies and objectives. Regional coordination for environmental initiatives and consumption metrics within in Corporate Real Estate LAM. Develop and implement internal and external communication plans and campaigns in order to promote sustainable actions and initiatives within employees and customers. Environmental CRE budget management.Main Achievements:Successfully accomplished Silver LEED (Leadership in Energy and Environmental Design) Environmental Certification for HSBC Mexico´s Headquarter / Implementation of Environmental Management System for consumption metrics in LAM countries / Implementations of “Cuida tu Ambiente” HSBC México´s environmental training programme for employees