Iñaki Gual Arriaga Email and Phone Number

Amazon Key Account Management: • Project Management for developing new channel within the company• Negotiated portfolio and commercial conditions• Searched opportunities with Amazon to reach visibility in the platform through promotions and activations- Modern Trade Marketing Team responsible for two direct reports, main tasks:• Defined annual Trade Marketing Plan based on market insights, customer feedback, and company vision• Led top to top meetings to ensure the plans’ implementation• Researched shopper behavior through qualitative and quantitative methods• Became an active contributor to Marketing Plans

Health & Functional Food Leader Company with brands as Bicentury, Gerblé, Bimanan, Cereal Bio & Isostar. - Category Management: • In-depth category knowledge based on consumer, shopper, and market insights• Developed assortment, shelf, promotion, and visibility strategy. Becoming strategic partners in top customers as a result- Business Plan:• Developed with KA the annual customer plan. Negotiation with customers• Supervised Category Management levers in POS and coached the POS team• Defined the proper launch execution at the POS, achieving huge expositions and promotions at the POS

Multinational coffee&tea Company with brands as Jacobs, Marcilla, L’Or, Saimaza, Tassimo & Hornimans.- Develop Category Management projects for the main national accounts.- Key Account support on customer plan development and promotional plan.

Software Company focused on trade marketing leavers.• Software consultant specialized in MSA (planogram) and ATPro (assortment).• Customers training.