Gualberto Cigala Email & Phone Number

Sheffield, England, United Kingdom

• Working with relevant internal and external contacts to scope, design, plan and deliver events work delivered by the AMRC Marketing and Communications Team. These events are held at the AMRC facilities, but also third-party industry events.• Producing detailed reports, proposals, briefings and budgets for use with the wider Marketing andCommunications Team, colleagues and stakeholders as required.• Coordinate all elements of events. In particular, with wider Marketing and Communications Team (design, digital, communications, marketing) alongside wider stakeholders (including H&S, security, logistics, the Hospitality team, AMRC Partners and wider groups across the University of Sheffield) as required.• Lead on all matters related to strategic events for the AMRC. In particular, maintain a strong and thorough overview of all events and related activities being taken forward by the Marketing and Communications Team.

Sheffield, United Kingdom

• Responsible for all the internal and external events for all the AMRC groups (Sheffield, Wales and North West) as well as working in collaboration with AMRC Partners (Boeing, Rolls-Royce, McLaren, etc) including online and hybrid events, exhibitions, conferences, ground-breaking announcements, royal openings, etc.• Management of operational activities in the AMRC Knowdelge Transfer Conference Centre. Mangement of three members of staff to deliver high-quality, customer-focused events to an agreed timetable and structure. • Responsible for the development of marketing materials such as brochures, leaflets and other printed materials for use at open days and widening participation events; mailing and advertising campaigns, maintaining high standards for the quality, presentation style and tone across all channels. • Share information transparently and effectively, utilising modern technology and social networking techniques to gain maximum impact, updating information for various purposes using tools such as Twitter, Linkedin, Facebook, Instagram and YouTube. • Manage and own a variety of marketing projects throughout the AMRC centres, ensuring that all utilise the most effective and relevant marketing techniques, are delivered on time, on budget and exemplify brand values.• Undertaking and coordinating tours for partners, key stakeholders and the local community to show the AMRC facilities.

Sheffield, United Kingdom

• Create and develop the marketing strategy exercising budgetary control throughout the year for the 9 different practices of the firm. A 20% and 40% net profit increment for the past 2 years was achieved with only 1% of the gross revenue assigned to the Marketing budget. • Project manage all firm events including corporate hospitality, seminars, conferences and exhibitions. Coordinate matters such as budget control, venue selection, invitations, audio-visual requirements, literature production and post event tasks. As a result of these the total expenditures were reduced by 20% and the number of leads and potential clients increased by 40%.• Analysis and development of all marketing mix activities including PR, social media, sponsorships, advertising, website, SEO, branding and communications; using external media agencies, clients and suppliers when appropriate. • Management and supervision of the Marketing Assistant who became Apprentice of the year for all the hard word, achievements and acquired knowledge. Recent projects:• Increased engaged followers by 60% and expanded the firm’s reach by generating vibrant social media profiles using monthly Content Marketing campaigns. As a result of these, an average of 9,000 monthly impressions and a 3.5 % engagement rate were achieved.• Increased online traffic by 30% and number of enquiries by 40% by redesigning the website, updating it to a mobile friendly platform and using PPC and SEO techniques. The website has now been ranked number 7 from a list of 100 legal firms in Yorkshire. • Improved the top and share of mind by rebranding Wake Smith’s website, printed materials and merchandise to a more powerful brand with a stronger commercial message - Trusted in Yorkshire.

Sheffield, United Kingdom

• Develop and reinforce skills to lead others in Operational Excellence in service & product quality. Including till operation, kitchen, stock room and dining area responsibilities. Demonstrated ability to maintain composure and work efficiently in a fast-paced environment.• Prioritise restaurant needs to improve Quality, Service, Cleanliness & Value, profit and sales; McDonald’s Meadowhall was the biggest sales restaurant for 2012 and 2013 in the UK.• Working on the express lane gave me the experience to understand customers’ individual needs, to be fast and accurate taking orders and to become an expert in this matter. As a result of these, sales increased 26% and I was selected to train staff for London 2012 Olympics McDonald’s restaurant.• Sales Records: Personal Record per Hour: £1031, Store Record per Hour: £7100, Record Day: £39616, Record Week: £190485, Record Month: £712933

Mexico City Area, Mexico

• Increased sales by 40% and generate 8 key accounts for the agency by developing and analysing lead opportunities in the market. • Implement, develop and follow B2B and B2C marketing / media plans and promotional strategies in order to increase market share and brand awareness targets. • Devise and implement creative campaigns, product launches and re-branding strategies.• Organise, coordinate and produce trade, corporate and sporting events. Coordinate matters such as budget control, venue selection, invitations, audio-visual requirements, literature production and post event tasks. As a result of these the total expenditures were reduced by 30% and the number of leads and potential clients increased by 40%.• Clients: Cadbury, Procter & Gamble, Nestlé, MTV, Discovery Networks, Suzuki, Liz Claiborne, Deloitte, CIE, HBO, Pemex, Hallmark, Jose Cuervo, Bimbo, Liverpool.

Orlando, Florida Area

• International Cultural Representative of Mexico in Food & Beverage area. • Working in a large scale catering operation. Developing new strategies to increase sales in fast food and top quality restaurant. Training and supervision of 15 to 20 employees• Coordinating special events such as Food & Wine Festival, for clients of different ages and cultures, increasing sales by 25% on previous year.

Mexico City Area, Mexico

• Increased sales by 30 % and generate 5 key accounts for the agency by developing and analysing lead opportunities in the market. • Developing, organising, planning and promoting a range of large scale events. • Creating promotional material for ad campaigns and distributing it to the target audience. • Design and management of websites. Monitoring and updating information regularly.• Training and supervision of 20 to 30 people to lead different promotions and events. • Clients: Fox Sports, Zuko, Pop Box, Carza, Fanatic, Gatos, Fundación Cistinosis.

Mexico City Area, Mexico

• Direct customer service improved 30% by developing the Market Research strategy using Telemarketing, Customer Relations Management and Mystery Shopper programs. • Communication: Creation and Editing of monthly Blockbuster Stars magazine. Recognise the achievements of the employees and improvement of teamwork and leadership through the production and organisation of special events.

Marketing, Advertisement, Communications, Marketing

Activities and Societies: Marketing Degree [ First Class] Enterprise and Advertising Management Specialist DiplomaMarketing.

Marketing, Advertisement, Marketing, Communications

Activities and Societies: Member and founder of Marketing Comitee, Track & Field TeamMarketing and Advertisement