Even though as a business development person by profession, I am always an engineer at heart. I’m incapable of offering solutions that I myself don’t wholeheartedly believe in or works for my client’s situation. With an analytical mind and strong passion to help companies in resolving problems, I am the conduit to unleash their potential as they venture overseas. As a Solution Architect based in Singapore, I engage in business solutioning for companies to prevent loss revenue due to counterfeit, grey marketing and also help to penetrate into new markets. Furthermore, I also work to increase sales revenue and brand value for companies by allowing authentication, track & trace and consumer engagement. Having designed and implemented successful Brand Security solutions for companies in China and S.E Asia where fakes products are prevalent, it is paramount that I keep improving to be creative and flexible. Over 10 years of experience in providing interlocking anti-counterfeit solutions for MNCs, SMEs and government agencies have given me the spread and depth to resolve painful situations faced by Brand Owners. Having stayed in China and being in Asia offers good insight help companies venture into the markets. My focus and specialty are empowering FMCG, Industrial and Automotive products with smart applications to tackle counterfeit product issues at its heart. Every brand and product are valuable. You will never want yours to be seemed as harmful or low quality. The issue of counterfeiting is often not if, but when for companies. If you want to learn more about Smart Tracking with Brand Security OR plan to penetrate into high growth market in Asia that are exposed to extensive counterfeiting, please feel free to reach out to me.