Howie Shen, Pmp Email & Phone Number

Shanghai, China

• Manage EC Sales Forecast & Retail Sales Target Setting project to support business teams with revenue setting reference, product popularity segmentation, and out-of-date local business data modeling migration.• Work with c-level users to build and launch Digital Campaign Activation Power BI Dashboard to track and review digital campaign's performance and impact on omni-channel sales.• Manage the development of WeChat User Segmentation System, which integrates all WeChat eco-system touchpoints and enables user tagging taxonomy to benefit the enrichment of user profile and traffic acquisition optimization.• Co-create internal data development strategy and roadmap, which includes data governance, internal data committee & community setup, future way of working, and China IT master plan.• Establish project SOP from 0 to 1 and manage suppliers to ensure budget control, execution excellence, successful and high-quality delivery of local data projects on aspects of scope, timeline, etc.

Shanghai, China

• Collaborate with WeChat, Adobe Analytics, and platform team to establish data collection and validation to carry out desired data analysis and deliver insights based on business needs.• Monitored and analyzed product sales and site performance on Adobe Analytics, Contentsquare & Youshu. Proposed and initiated merchandising plans accordingly to help the platform to achieve business target.• Led new Microsoft product launch in China Store and maintain communication with Corp HQ to properly execute seasonal merchandising strategies, share local optimization results and requirements feedback.• Drove and owned daily communication with all internal stakeholders including platform, marketing, CSS, category, Baozun operation to drive premium shopping experience on own ecosystem.• Created store operation SOP from 0 to 1. Prioritized and created thorough and accurate briefs to site ops, front-end dev, and SEO agencies to ensure execution excellence, efficiency, and site optimization.

Shanghai, China

• Worked as GCR Retail Demo Experience platform owner to ensure better contactless shopping experience for offline stores, including device interaction interface, demo attract loops, and influencer campaign assets.• Co-owner of Expert Zone platform to localize, design, and promote training content for retail sales pros. Helped China team participation rate and completion rate rank from the bottom to No.1 worldwide.• Leaded Surface and PCA v-team on developing and delivering training content of new launch products to retail sales pros and relevant parties, including different level training decks, FAQ, sales pitch, etc.• Supported in online and offline events including generating livestreaming playscript for Surface & Li Xian campaign, livestreaming on Douyin and TMall, and onsite training events.

Shanghai, China

• Maintained Surface device, Xbox, Connected Life and services in MS Store and TMall Store platform including SKU, price, onboarding and off-shelf time, promotion info, etc.• Worked on and supported buying strategy and selling out analysis for Store managers. Proposed product selection to their business needs, budget, market trends, and MS Store compliance.• Develop and implement promotion plans according to platform key-beats rules and discount policy.• Analyzed and carried out demand planning and forecasting for new MS Stores in Korea.• Collaborate with Microsoft HQ, local store teams including supply chain, marketing, design, storeoperation, and legal team to ensure new product launch success.

Master Of Science - Ms, Electrical And Electronics Engineering, 3.72/4.0

Activities and Societies: Data Mining & Business Analytics / Machine Learning / Technology Management / Optimization Theory.

Bachelor Of Engineering - Be, Physics

Activities and Societies: Shanghai University American Football Team (2013-2016)American football defense team leader, linebacker