Gabe Ubatuba Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Greater Chicago Area

• Manage national team of Strategists, up-leveling responsibilities from media planning to acting as trained consultants on Adobe Analytics for Ad Cloud campaign strategy recommendations, and establishing “Test & Learn” strategies with customers using Advanced Measurement solutions• Led initiative to standardize and package Ad Cloud Advanced Measurement products, building out sales and enablement resources to help scale products across the organization and decrease errors in solution deployment• Headed sales packaging initiative to arm Sales organization on a weekly basis with turn-key media activations, founded on measurement solutions, audiences, client vertical, or customer business challenge

Chicago, Illinois

• Consulted on over 50 brand and agency clients, using toolkit of first and third-party Advanced Measurement solutions to help customers establish measurement best practices and take an iterative “Test & Learn” approach to campaign activations• Worked with team of analysts to build measurement products founded on customer needs, moving them from idea, pilot execution, standardization for scaling, to platform integration• Built flagship cross-screen reporting suite used by 90% of Ad Cloud CTV customers (including 6 of 10 largest Ad Cloud customers), helping them optimize CTV campaigns and gain cross-channel insights• Built Ad Cloud integration with third-party measurement partner that provides near real-time offline sales measurement insights for CPG brands, used by largest Ad Cloud CPG customer• Managed team of experienced remote Consultants in New York market• Speaker at Ad Cloud University, 2018 (Omnichannel DSP Essentials)

Greater Chicago Area

• Led team of regional Digital Strategists and national Advanced TV Strategists• Created tools to improve team productivity, including margin management and prediction tools, automated proposal generator, and various team calculators• Go-to resource for Ad Cloud Cross-Screen Planning and Advanced TV software, including software demos, planning and measurement solutions, gathering product feedback, and leading subject matter expert group of planners• Managed creation of over 200+ proposals/year to answer both brand and agency client RFPs

• Created and presented multi-channel strategic plans and tactical recommendations for large pharmaceutical brand with $100MM+ budget across four major product lines• Managed team of associates, training them in media planning tools and concepts, assuring quality and accuracy of their work, and establishing career paths

Broadcast Investment • Stewarded TV campaigns with annual budgets of $30MM+ on more than 40 cable, broadcast, and syndication networks• Negotiated directly with network partners for TV scatter buys and presented to clients• Analyzed network proposals for scatter and upfront negotiations• Provided POVs of network opportunities to strategy teamsStrategy, Digital and Print• Planned and negotiated robust print and digital buy in B2B environments ($350K - $5MM budgets)• Translated client segmentation study to media targets to garner media consumption insights• Responsible for client billing process, ensuring budget accuracy and maintain budget trackers• Automated digital reporting template to require fewer manual inputs to reduce potential for human errorParticipant in Cannes Young Lions 2012, 2013 media competition

B.A., Journalism And Mass Communication, Psychology

Certificate, Data Analytics For Business Professionals

Product Strategy