Human beings can't yet put ideas directly from one brain into another via Bluetooth. So I shape tangled, complicated, and sprawling concepts and products into simple, memorable brands.Connect genuinely and people don't just get you. They like you. They believe in you. They support you with their attention, their trust, and their money.I'm good at:* Helping companies find and establish their perfect place in the world through brand, marketing, audience, content, social, and creative strategy* Building teams, as well as their creative, strategic, and business savvy* Making it easier for customers navigate and understand brands with narratives, names, and nomenclature systems that bring together what's absolutely true for the company and what's genuinely appreciated by people who don't think about the sector, product, or brand all day* Creating and structuring marketing processes and teams to be more scale, have clear KPIs and make sense -- without being paint-by-numbers boring or stuck in silos. AI can only speed up the process you've got.* Wading through industry jargon, marketing buzzwords, tired cliches, focus group conversations, and the excitement of internal and category experts to address real people's needs