Amanda C. Peterson Email & Phone Number

Austin, TX, US

Charlottesville, VA, US

Tokyo, JP

Led the development and implementation of brand, PR, growth marketing, customer comms, and sales enablement strategies for a scrapped incubation of a digital-first DTC technology brand.

Mountain View, CA, US

- Led brand, product marketing, social media, ad campaign and content development across all channels- Managed an in-house team of strategists and creatives as well as external agencies- Developed go-to-market strategies for new products, features and markets- Led the relaunch of the brand, new strategy for social media- Marketing lead for the launch of 2.

Milwaukee, WI, US

- Led the marketing, communications, design, creative technology, and visitor services teams- Represented the voice of the visitor through insights driven by quantitative and qualitative research, leading the data and analytics reporting across the organization and to the board- Found new ways to make everyone feel welcome to explore the art and make the.

Mountain View, CA, US

I made sure the awesome ideas of Googlers had names and brands that helped people understand why anyone would use and love those things.From the smallest feature to the biggest new company, I probably worked on it. I also oversaw the brand management team, including brand guidance, domains, and partnerships, because I believe how you use your brands is as.

Houston, Texas, US

Served as champion of brand voice, naming, brand licensing, and icon development centrally in a decentralized global brand, spanning consumer and enterprise in every region.Led naming across HP including:- Establishing a more consistent, cohesive nomenclature system for the more than 200,000 named products, and more than a million named things, in the.

Charlestown, MA, US

- Managed marketing, public relations, social media, IT, and SalesForce- Engaged with diverse audiences -- from high schoolers to potential funders- Created strategies for social media, data use, and gamification- Developed and improved technical and engagement strategies

Houston, Texas, US

- Served as the central leader and contact for naming and nomenclature - Provided brand strategy input for brand licensing globally- Conducted brand and writing training with various marketing teams across the organization worldwide- Worked with other strategists and external agencies to provide guidance on brand architecture, branded relationships, and.

San Jose, California, US

My team handled the creation of product naming, marketing writing (web, packaging & internal), product documentation, brand architecture, and the brand voice. We provided guidance throughout the company on writing and brand tone, reviewing things such as advertising and software interface writing.I led the team, served as the liaison between the legal.

Naming, writing, nomenclature, brand strategy articulation, brand voice strategy, new product innovation, and anything else that needed doing Pitched, presented, and soothed the nerves of clients large and smallClients included NetApp, Microsoft, Logitech, WellPoint/Anthem, Hilton, Barclay's Global Investors, Energizer and SanDisk.

US

- Writing and ideation for all things digital- Created site architecture and content strategy- Pitching new business, winning over $3M of workClients included Disney, ESPN, SOAPnet, Beck's, Bass, Unilever, Lipton, Smirnoff Raw Tea, Red Lobster, and Olive Garden.

Naming, writing, nomenclature, brand voice, brand architecture, brand positioning, brand guidelines, and a whole lot more for hundreds of global brandsClients included Samsung, Wellpoint NextRX, Frito Lay, Motorola, Microsoft, Medtronic, Pepsico, Texas Instruments, FedEx, Boost Mobile, Qualcomm, Starz, Dreamworks, Beringer, Brocade, Helio, YWCA, Y&R, and.

San Francisco, CA, US

- Taught copywriting and creative workshops, Copy 1 & 2, Brand and Branding, Copywriting Techniques for undergraduate and graduate students- Served as academic advisor for graduate students on their thesis portfolios

- Project-based campaign strategy and copywriting- Projects included PricewaterhouseCoopers, Lamorinda Rugby recruitment, and Skeleton (design studio)

Minneapolis, MN, US

- Ideation and writing for in-store and advertising campaigns around initiatives, seasonal themes, charity and community events in an agency-style, partner model- Named unbranded merchandise to align with the seasonal themes and emotionally connect with Mervyn's customers- Articulated the repositioning of the Mervyn's brand and created the brand kit to.

- Wrote advertising, taglines, collateral, names and positioning strategy- Created cohesive positioning, design, and brand voice pitches for new brands- Clients included Kimpton Hotels and Restaurants, Wells Fargo, PricewaterhouseCoopers, buildpoint.com, Kendall-Jackson Wine Estates, Bronco Wineries, Sun, PeopleSoft, and Baan

- Created layouts, mechanicals, and physical prototypes- Rapidly went from intern to hired hand

Champaign, IL, US

Web things in the days when VI on X-Windows was the only way to get it all done

Mfa, Advertising Design

Advertising, Journalism

Bs, Advertising